UpYourStack

In this episode of Up Your Stack, Noah Berk talks with Vibhor Kapoor, Chief Business Officer at NextRoll, the company behind RollWorks and AdRoll. Vibhor shares how their AI-driven platform delivers full-funnel, multi-channel advertising for B2B brands—and how their deep, bidirectional HubSpot integration unlocks high-impact targeting and attribution.

You’ll discover how NextRoll identifies high-fit accounts, leverages a cross-device identity graph, and enables account-based marketing through machine learning and proprietary algorithms like BidIQ and InIQ. Vibhor also explains how RollWorks supports compliant advertising in a post-third-party cookie world and what’s next for AI in performance marketing.

Looking to supercharge your ad performance on HubSpot?
https://aptitude8.com/contact-us
https://aptitude8.com/custom-hubspot-integration

#HubSpotCrossbeamIntegration #AccountMappingForPartnerships #B2BPartnerCollaborationTools #EcosystemLedGrowthStrategy #HowCrossbeamWorksWithHubSpot

In this episode of Up Your Stack, host Noah Berk chats with Eric Xiao, Founder and CEO of Laxis, about how AI is reshaping sales workflows and CRM efficiency. From building an AI copilot that takes meeting notes, generates leads, and updates CRMs, to deeply integrating with HubSpot for seamless partner data sharing—Eric breaks down how Laxis is creating serious time savings and ROI for revenue teams.

You’ll hear how Laxis evolved from a broad AI meeting assistant during COVID into a focused copilot for B2B sales teams, why AI should go beyond window dressing, and how integrating with platforms like HubSpot allows Laxis to be a force multiplier without disrupting workflows. Whether you're a founder, a RevOps leader, or just trying to scale your HubSpot stack smarter, this episode is packed with insights.

Learn more or get support from the team at Aptitude 8:
https://aptitude8.com/contact-us
https://aptitude8.com/custom-hubspot-integration

#HubSpotCrossbeamIntegration #AccountMappingForPartnerships #B2BPartnerCollaborationTools #AICRMIntegration #EcosystemLedGrowthStrategy

In this episode of *UpYourStack*, host Noah Berk is joined by Alex Rhodes, Senior Partner Marketing Manager at Sinch, to explore how rich communication services (RCS) are revolutionizing the way businesses engage customers through messaging.

Alex shares insights into the transition from SMS to RCS, how it enhances security, interactivity, and trust, and what it means for B2B and B2C communication. Discover how RCS enables verified business messaging with carousels, in-message purchases, and encrypted conversations—and why companies need to act now to stay ahead.

The conversation also covers how Sinch integrates with HubSpot, enabling global SMS, MMS, and soon RCS and WhatsApp capabilities directly within your CRM workflows. Learn why verified business messaging is critical for your brand and how Sinch helps organizations deliver trusted, seamless communications at scale.

Connect with Alex: [email protected]

Learn more about Sinch:https://www.sinch.com

Explore HubSpot custom integrations: https://aptitude8.com/custom-hubspot-integration

Contact Aptitude 8: https://aptitude8.com/contact-us

#HubSpotCrossbeamIntegration #BusinessMessagingSecurity #RCSMarketingTechnology #VerifiedSMSMessaging #B2BPartnerCollaborationTools

In this episode of UpYourStack, Noah Berk chats with Aydin Mirzaee, CEO and co-founder of Fellow App, about transforming workplace meetings with AI. Discover how Fellow is more than a call recorder—it's an AI meeting assistant that supports before, during, and after meetings, helping teams stay accountable, streamline collaboration, and integrate seamlessly with platforms like HubSpot.

Aydin shares his journey from selling Fluidware to leading Fellow, highlights how hybrid work reshapes meetings, and dives into Fellow’s privacy-first approach to note-taking and CRM integration. Learn how companies are adopting AI chiefs of staff to boost productivity and how Fellow App uses the HubSpot integration to auto-log notes, update CRM fields, and drive alignment across customer-facing teams.

Explore the future of B2B meetings and how AI is redefining how teams work.

Connect with Aydin: https://fellow.app
Learn more about Aptitude 8 custom HubSpot integrations: https://aptitude8.com/custom-hubspot-integration
Need help optimizing your tech stack? https://aptitude8.com/contact-us

#HubSpotCrossbeamIntegration #AIChiefOfStaff #B2BPartnerCollaborationTools #DataEscrowForCRM #EcosystemLedGrowthStrategy

In this premiere episode of Season 3, Noah Berk, Co-CEO of Aptitude 8, sits down with Bob Moore, Co-founder and CEO of Crossbeam, to dive into the evolution of B2B partnerships. Bob shares his entrepreneurial journey from founding RJMetrics and Stitch Data to building Crossbeam—a revolutionary partner data sharing platform. Learn how Crossbeam solves the critical "data escrow" problem in account mapping, making B2B partner collaboration secure, scalable, and impactful.

Bob also breaks down how the HubSpot Crossbeam integration enables smarter go-to-market strategies, why ecosystem-led growth is reshaping the future of SaaS, and how AI is transforming partnership roles. Whether you're in sales, marketing, operations, or partnerships, this episode delivers actionable insights into building better B2B ecosystems.

Learn more:

Contact Aptitude 8: https://aptitude8.com/contact-us

Custom HubSpot Integrations: https://aptitude8.com/custom-hubspot-integration

#B2BPartnerCollaboration #HubSpotCrossbeamIntegration #EcosystemLedGrowth #PartnerDataSharing #AccountMappingForPartnerships

Most companies don’t actually know which marketing efforts drive revenue. They see leads coming in, they see profit—but what happens in between is a mystery.

In this episode of UpYourStack, Michael Stratta and Christopher Larkin of Galileo join host Noah Berk to discuss how their platform helps businesses finally get clear, accurate attribution.

We cover:
✅ Why so many businesses are successful in spite of themselves
✅ How Galileo helps companies see every touchpoint and make data-driven decisions
✅ The real problem with free analytics tools like Google Analytics
✅ Why standard attribution models fail to capture the full picture
✅ The future of marketing intelligence and AI-powered attribution

🎧 Listen now

🔗 Learn more about Galileo: https://arcalea.com/

Data is only as valuable as it is visible. In this episode of UpYourStack, Noah Berk sits down with Tom Randle, CEO of Geckoboard, to talk about the importance of real-time dashboards, why ease of use matters, and how better data sharing improves team performance.

Tom shares Geckoboard’s journey from a scrappy startup to a must-have tool for sales and support teams who need instant access to key metrics. Plus, we discuss how Geckoboard fills the gaps in the HubSpot ecosystem, making it easier to track multiple data sources in one place.

If you're tired of stale reports and clunky dashboards, this one’s for you!

🔗 Listen now!

Duplicate records are draining revenue—and no one talks about it enough.

In this episode of UpYourStack, host Noah Berk sits down with Hampus Isaksson and Tin Castro of Dedupely to dig into the real cost of duplicate data and how their team is solving it inside HubSpot.

They break down:
✅ How Dedupely started as a simple solution and evolved into a must-have tool
✅ The hidden revenue loss from bad data (hint: it's bigger than you think)
✅ Why customer support is their #1 sales engine
✅ The future of deduplication and AI-driven data quality

If you've ever been frustrated by duplicate contacts in your CRM, this episode is for you.

🎧 Listen now!

Surveys can be clunky, and customer feedback often gets lost in different tools. Kamil Rejent, CEO of Survicate, shares how his company makes it easier to collect and analyze feedback—whether through surveys, support tickets, or other touchpoints.

In this episode, Noah Berk and Kamil discuss:
✅ How Survicate collects partial survey responses for better insights
✅ Why customer feedback is more than just surveys
✅ How companies use Survicate to improve products and customer experiences
✅ The power of deep HubSpot integration for sales and marketing teams

Looking to collect better feedback and make smarter decisions? Tune in now!

Door knocking and cold calls aren’t the only way to connect with customers. Darius Santos, Co-Founder of Dubb.com shares how video messaging is helping businesses build trust, increase engagement, and close more deals—without the awkward sales tactics.

In this episode, Noah Berk and Darius Santos discuss:

✅ How video helps sales teams cut through the noise
✅ The impact of video messaging on conversion rates
✅ Real-world results from companies using Dubb
✅ Why integrating with HubSpot made sense for Dubb

If you’re looking for a smarter way to engage prospects and boost sales, this episode is for you.

🔗 Listen now!