In this episode, host Dina Uzri speaks with Eric Simanis and Mark Yde about Integrative Venture Engineering (IVE), a methodology developed to create profitable ventures through a systems engineering approach. Erik and Mark discuss the importance of designing a profitable business architecture for new ventures from day one, especially for those creating new markets. They also walk through the limitations of traditional methodologies like Lean Startup for new-to-world products. Erik and Mark share how their experiences led to the creation of Half-Solved and the Market Creators Lab, both aimed at empowering entrepreneurs with better tools, training, and frameworks. They emphasize the need for a new commercial readiness model and the importance of making their methodology accessible to aspiring entrepreneurs.
To learn more about Erik, Mark, Integrative Venture Engineering, Half-Solved, and the Market Creators Lab, check out the links below.
· Erik Simanis | LinkedIn
· Mark (Eee-Dee) Yde |LinkedIn
· Half-Solved:Experts in market creation
· Market Creator's Lab
Hosted by Dina Uzri, PhD, MBA - Technology Development Program Director at UR Ventures, University of Rochester