Urban Farm Academy Podcast

Recorded at the 2020 Urban Farm Academy Invitational Master Mind in Dallas Texas. Guests included in this roundtable: Host, Nick Burton Wythe Marschall, Drew Demler Oaken & Alecia Beeson www.urbanfarmacademy.com

The importance of gathering your network to help push each other to new levels in business and life.

Hosted by Brandon Youst and Nick Burton of Bootstrap Farmer

Final thoughts by Brandon Youst. Followed by epilogue from Wythe Marschall, "Small is beautiful, practical, delicious, and connected.

www.urbanfarmacademy.com

Nick takes a look at market research and lean startup when launching a farm-based business. Topics include Testing ideas, categorizing your products and services, determining how many clients are needed to sustain those categories, diversification, simplifying your process, beta testing, influencer marketing, your first sale, soft launch, media relations, pre-launch, growth benchmarks, and a web of products. https://urbanfarmacademy.com/m-a-p/

We look at how three farms are changing their local food economies through non-traditional farm business models. 

LittleXLittle Farm's subscription and experience-based meal prep mix hyperlocal and international-inspired meals to an underserved clientele in rural North Carolina.    

Ryan Pierce of Fresh Impact Farms is disrupting perceptions of price and craftsmanship of local specialty crops exclusively to high-end chefs in Washington DC. 

Jeff Bednar is taking moon shots as his vision to bring the entire food culture of Dallas together. 

www.urbanfarmacademy.com

Bootstrap Farmer Guide to Farming the Future Part V Looking Toward the Farm Businesses of the Future

Nick on administration, marketing, public relations, sales, process, vision, education, planning, delegation, habits, thickening your skin, communications, blue ocean opportunities, clients, why people buy, convenience, new farmers, new skills, and networking. 

www.urbanfarmacademy.com

Nick Burton on how a career in hospitality, landscaping, retail nursery, added value farming, and creativity led to Bootstrap Farmer and Urban Farm Academy.

www.urbanfarmacademy.com

The Bootstrap Farmer Guide to Farming the Future Audiobook Part III What I'm Doing About It by Brandon Youst

Topics include Veg2Bowl, Owning the Supply Chain, Home Delivery, Food Truck, Bootstrap Farmer, Burnout to Breakthrough, Commercial Kitchens, FarmChef, Farm Kitchen Incubator, Farmer Leadership, Community of Businesses

http://www.urbanfarmacademy.com/

https://www.amazon.com/Bootstrap-Farmer-Guide-Farming-Future/dp/1091429596/ref=sr_1_1?keywords=bootstrap+farmer+guide&qid=1580423739&sr=8-1

The Bootstrap Farmer Guide to Farming the Future Audiobook: Part II: A Theory on the Farmer Consumer Gap by Brandon Youst

Topics include Convenience, Pricing, Health, Environmental Costs, Reaching the Modern Consumer, End to End Distribution, Online Storefronts, Local Delivery, Service Points, Gastronomy, Recovery & Performance, Subscriptions, AI, Apps, Agtech, Agritourism

http://www.urbanfarmacademy.com/

https://www.amazon.com/Bootstrap-Farmer-Guide-Farming-Future/dp/1091429596/ref=sr_1_1?keywords=bootstrap+farmer+guide&qid=1580423739&sr=8-1

Continuing on with our reading of Bootstrap Farmer Guide to Farming the Future Audiobook.

Part I: An Escape into Farming, by Brandon Youst

Topics include: Leaving a career in corporate finance, self-education, mental models, lifestyle design, practicality, embracing capitalism, and growing a pair.

Paperback Copy

www.urbanfarmacademy.com