Urban411 | Canadian Real Estate News & Analysis

What’s the secret to thriving in tough markets while others struggle to survive? 

Chris Cook sits down with realtor Patrick Gillis to explore the power of goal setting, consistency, and genuine relationships in building a thriving real estate career — even in difficult markets. 

Patrick candidly shares his journey from early success, through the crushing recession of the '90s, to creating his best year yet decades later. 

His secret? Thoughtful and persistent goal setting across every area of life, unwavering consistency, and putting clients and relationships before commissions. 

From leveraging social media with authenticity to fostering a sphere of loyal advocates, Patrick breaks down how discipline, balance, and dreaming boldly have shaped his remarkable career. 

Listen For:

03:26 Surviving the Recession: A Lesson in Resilience

05:43 Why Consistency is Everything

14:28 The Value of Building Advocates Over Transactions

20:02 Entering the Social Media Era

24:03 Social Media vs. Real Human Connection

30:47 The Power of Written Goals and the Reticular Activator System

Connect with guest: Dr. Patrick Gillis

Website | LinkedIn | Email

Connect with Chris:

Website | Email 

Ready to unlock the secret sauce of high performance in business and sport?

Chris Cook connects with longtime friend and former sports psychologist Dr. Colin Guthrie for an incredibly insightful conversation about what it really takes to perform under pressure — in Olympic sailing and real estate alike. 

They dive into how mastering mental performance, embracing self-awareness, and letting go of control can be transformative for athletes, CEOs, and agents striving for greatness. 

Colin, now coaching high-powered executives, shares lessons from elite sport that are shockingly relevant to scaling a business, leading teams, and managing the emotional rollercoaster of entrepreneurship. 

Listen For:

03:17 — Letting Go to Level Up: Learning to trust your team

13:10 — Start With the Finish Line: Defining success in business vs. sport

21:17 — Coaches Need Coaches: Why even the top performers need guidance

30:21 — Unshakable Belief: The number one trait of high performers

Connect with guest: Dr. Colin Guthrie

Website | LinkedIn | Email

Connect with Chris:

Website | Email