Pharma Launch Secrets

US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health


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In this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health.

They cover:

  • Why is it important for companies to set up omnichannel promotional efforts for their pharma products?
  • How can you use digital assets and health care providers to get the word out about your product with the greatest impact?
  • What are the questions that need to be answered before creating a one-year budget planning cycle?
  • How can companies measure the effectiveness of their digital engagement strategies in the pharmaceutical industry?

Subscribe here:

  • Apple: https://apple.co/3micGmF
  • Google Podcasts: https://bit.ly/3PUds6T
  • Spotify: https://spoti.fi/3M78XCC
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And connect with the host and guest here:

  • Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
  • Evermed: https://evermedtv.com
  • Trevor Landry: https://www.linkedin.com/in/trevorlandry/ 
  • Syneos Health Website: https://www.linkedin.com/company/syneos-health/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

  • Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
  • Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
  • Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 
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Pharma Launch SecretsBy Evermed

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