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Use a Vision Board to Create an Unforgettable Brand - #015
A well-defined brand will help you grow your business. Yet as a new side-hustler or aspiring business owner, you may tend to put off creating one to focus on more tangible tasks. A vision board is a fun and insightful way to nail down a unique and powerful brand - one that will raise your side-gig’s professionalism in the eyes of your current and future customers. Using their own vision board as an example, Lori and Nola reveal the science and thinking that went into creating their brand, and walk you through the easy steps to create your own.
Thanks for Listening!
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Sticky Brand Lab
Exciting possibilities are in the works. Come have a listen!
In This Episode You’ll Learn
- How to apply the same technique used by championship athletes toward creating a winning brand
- The difference between a goal-setting vision board and a brand vision board
- The importance of maintaining continuity in your customers’ (and prospective customers’) journey -- and the many touchpoints to consider
- How images, colors and phrases can influence the way your customers think and feel about your business.
When prospective customers encounter your business, a good brand can mean the difference between them saying, “meh.. nah” or “ME! NOW!” You can more easily evoke such positive responses when you first display your brand on a vision board for you to visualize, internalize and realize. Learn Lori and Nola’s vision boarding process, download the free resource, and then go have fun!
(7:40.75) Who is it that REALLY defines your brand? (Surprise: it’s not you!)
(15:27:78) What your audience will actually love and feel when they connect with your brand.
(16:46:33) Answering these questions before you start will make all the difference.
(18:46:55) Supplies to have on hand when you’re crafting your vision board.
(25:23:53) This poem reflects our encouragement to aspiring entrepreneurs to break out your comfort zone and embrace the adventure of the unknown.
Resources
This episode was supported by: Be-YOU-nique
Download the free resource: Key Branding Questions to Ask Yourself Before Creating Your Brand Vision Board, from www.StickyBrandLab.com/Resources
Podcast Transcript – https://www.stickybrandlab.com/podcast
View all episodes
By Lori Vajda & Nola Boea
4.7
1212 ratings
A well-defined brand will help you grow your business. Yet as a new side-hustler or aspiring business owner, you may tend to put off creating one to focus on more tangible tasks. A vision board is a fun and insightful way to nail down a unique and powerful brand - one that will raise your side-gig’s professionalism in the eyes of your current and future customers. Using their own vision board as an example, Lori and Nola reveal the science and thinking that went into creating their brand, and walk you through the easy steps to create your own.
Thanks for Listening!
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Sticky Brand Lab
Exciting possibilities are in the works. Come have a listen!
In This Episode You’ll Learn
- How to apply the same technique used by championship athletes toward creating a winning brand
- The difference between a goal-setting vision board and a brand vision board
- The importance of maintaining continuity in your customers’ (and prospective customers’) journey -- and the many touchpoints to consider
- How images, colors and phrases can influence the way your customers think and feel about your business.
When prospective customers encounter your business, a good brand can mean the difference between them saying, “meh.. nah” or “ME! NOW!” You can more easily evoke such positive responses when you first display your brand on a vision board for you to visualize, internalize and realize. Learn Lori and Nola’s vision boarding process, download the free resource, and then go have fun!
(7:40.75) Who is it that REALLY defines your brand? (Surprise: it’s not you!)
(15:27:78) What your audience will actually love and feel when they connect with your brand.
(16:46:33) Answering these questions before you start will make all the difference.
(18:46:55) Supplies to have on hand when you’re crafting your vision board.
(25:23:53) This poem reflects our encouragement to aspiring entrepreneurs to break out your comfort zone and embrace the adventure of the unknown.
Resources
This episode was supported by: Be-YOU-nique
Download the free resource: Key Branding Questions to Ask Yourself Before Creating Your Brand Vision Board, from www.StickyBrandLab.com/Resources
Podcast Transcript – https://www.stickybrandlab.com/podcast