Inspired by writing her new training The Evolved Core Emotional Needs: Techniques to Increase Impact in Your Therapy Room , Nadene Van Der Linden, a clinical psychologist and coach for therapists, discusses the importance of understanding core emotional needs in both therapy and marketing.

She emphasizes that recognizing and addressing these needs can significantly enhance client engagement and improve marketing effectiveness. By focusing on emotional needs, therapists can create more resonant content that connects with their ideal clients, ultimately leading to better outcomes in therapy and business.

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