Thriving Therapist Talk: Business and Marketing Tips for Therapists

In this final episode before the podcast goes on pause, Claire Trevitt, founder of The Growing Therapist, shares her powerful journey of personal growth, confidence, and business success. Once held back by fear and self‑doubt, Claire went from being unable to sell her offers to repeatedly selling out programs and achieving a multi‑five‑figure launch.

Together we explore:

• Why confidence comes from taking imperfect action, not waiting to feel “ready”

• How embracing imperfection fuels personal growth and self‑acceptance

• The mindset shifts that helped Claire overcome fear and step into her power

• Practical lessons for therapists and coaches who want to grow their business authentically

Claire’s story is proof that confidence is built through action, and that embracing imperfection can lead not only to personal transformation but also to extraordinary business results.

For more about Claire go to The Growing Therapist

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In this episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, Clinical Psychologist and Coach Nadene Van Der Linden shares one of the most powerful questions she asks her coaching clients:

Can you explain your business idea in plain language so your ideal clients truly get it?

Too often, therapists hide behind professional jargon or complex therapy terms that sound impressive but fail to connect with the people they want to serve. Nadene breaks down why clarity matters more than sophistication, and how simplifying your message can transform your marketing, increase bookings, and boost sales.

What You’ll Learn in This Episode:

•   Why therapy jargon creates a “smoke screen” that blocks client connection
•   The three essential questions to ask about your business idea: Who you help, how you help, and what makes you different
•   How to position your practice, course, or product so it resonates immediately with ideal clients
•   Practical tips for simplifying complex concepts (like schema therapy or EMDR) into language anyone can understand
•   A quick activity to refine your message and make it crystal clear

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This episode addresses the common frustrations and emotional challenges faced by business owners, particularly therapists, when their efforts don't yield the desired results. Nadene van der Linden, a clinical psychologist and business coach, shares her personal experiences and insights on managing strong emotional reactions and making informed decisions in the face of disappointment. The discussion includes strategies for handling lower sales from a launch than anticipated, not getting instant refferals from marketing, a lack of engagement on social media and improving business outcomes.

What You’ll Learn in This Episode:

• Why business frustration is normal — and how to reframe it

• How strong emotional reactions can lead to reactive decisions

• Practical strategies for managing disappointment and making informed choices

• Why lack of social media engagement is common and how to address it

• How business coaching can help therapists improve marketing and outcomes

• The importance of emotional regulation in building a thriving practice

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In this inspiring episode, Nadene van der Linden sits down with Helen Tang, a Vietnamese Australian psychologist who has carved out a powerful niche supporting Asian Australians through culturally attuned therapy and EMDR. Helen opens up about her personal and professional evolution- from grappling with imposter syndrome around her cultural identity, worrying about making enough money in private practice to building a thriving practice that now boasts a waitlist and creating online offers through Asian in Progress.

Key themes include:

•   Niching with Purpose: Helen’s shift from general psychology to a culturally focused niche brought clarity, joy, and deeper impact to her work.
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•   Mindset Mastery: She credits key mindset shifts and coaching support for helping her overcome self-doubt and embrace visibility.

•   Marketing with Meaning: Though initially uncomfortable, Helen’s presence on social media became a vital tool for connection and growth.

•   Cultural Empowerment: Her project, Asian in Progress, is an online learning hub designed to help Asian Australians navigate emotional wellbeing and cultural identity.

Helen’s journey is a testament to the power of authenticity, strategic niching, and the courage to be seen. Whether you're a therapist or simply someone navigating identity and growth, this episode offers rich insights and inspiration.

https://www.trueyoupsychology.com/

https://www.instagram.com/helentang.psychologist/

https://www.instagram.com/asian.inprogress/ 

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In this episode, Nadene van der Linden shares the one foundational question every therapist should ask when starting or growing a private practice: “Why would clients choose me?”

Drawing on over 25 years of experience as a therapist and more than a decade running her own practice, Nadine explains how clarifying your unique value can transform your marketing, client engagement, and referral relationships. She explores:

• How to identify the qualities that make you desirable to clients without breaching ethical codes

• Why communicating your strengths and values builds trust and confidence in prospective clients

• The role of personal brand in therapist coaching and income streams

• Practical ways to weave your “Why Me” answer into websites, networking, and client conversations

• How values‑based marketing can differentiate you from competitors and align with your authentic style

Whether you’re launching a solo practice, adding new income streams, or refining your existing business, this episode will help you articulate your unique value and attract the right clients with confidence.

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In this revelatory episode of Thriving Therapist Talk: Business and Marketing for Therapists, Nadene van der Linden discusses the importance of consumer perception of availability and urgency in the online business.

She shares her experience of removing free resources from her offerings and how this created a sense of scarcity that increased engagement and interest in the offerings.

Nadene emphasizes the psychological factors that influence client and buyer perceptions and provides strategies for therapists to enhance the perceived value of their services, including managing appointment availability and communicating value effectively.

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 In this episode of Nadene van der Linden shares how evolving online platforms and audience needs have pushed her to rethink her social media strategy. She shares her journey to experimenting with different types of content over her business development. Nadene shares a simple post strategy she used recenrly that helped engage her ideal clients and more importantly convert them into clients. She shares how you can implement this too.

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In this episode of Thriving Therapist Talk, host Nadene Van Der Linden sits down with Dr. Alison Bocquee, a clinical psychologist and leading trainer in child and adolescent schema therapy. Alison shares her inspiring journey from generalist practice to becoming a niche expert, and how self-reflection played a pivotal role in uncovering her true passion.

The conversation dives into the challenges therapists face with visibility, especially on social media, and how Alison overcame those hurdles by embracing creativity, consistency, and strategic platform choices. She opens up about the importance of personal branding, learning through feedback, and staying aligned with what works for your business.

Alison also gives us a glimpse into the future of schema therapy training in Australia—and why niche specialization can be the gateway to more meaningful work and professional growth.

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In this encouraging episode of Nadene Van Der Linden discusses the challenges therapists face in marketing their services and creating additional income streams. She emphasizes the importance of focusing on ideal clients rather than critics, and how to navigate the landscape of advertising. Nadene shares insights on how to handle criticism and the significance of understanding the audience's needs to thrive in business.

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In this episode Nadene van der Linden dives into the world of therapist branding and digital marketing, revealing how your online presence can make—or break—your business growth. She explores the evolution of therapist websites and why keeping your branding assets fresh and aligned with your current business goals is essential for attracting ideal clients.

Nadene shares practical marketing strategies and mindset shifts that help therapists move from outdated websites to high-converting platforms. From personal branding to client attraction, she breaks down how to build a therapy business that reflects your expertise, filters out misaligned clients, and positions you as the go-to professional in your niche.

•   Your personal brand already exists—it's time to use it intentionally.
•   Your website should evolve as your therapy business grows.
•   Strategic branding helps attract the right clients and repel the wrong ones.
•   Every page on your site should have a clear conversion goal.
•   Investing in branding assets saves time, boosts visibility, and increases profit.
•   Mobile-friendly, user-focused websites are non-negotiable.
•   Outdated online presence can damage your credibility.
•   Reinvesting in your digital presence is a smart business move.

This episode is a must-listen for therapists ready to modernize their marketing, elevate their brand, and build a thriving online presence that works while they do the real work.

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