Thriving Therapist Talk: Business and Marketing Tips for Therapists

In this empowering episode of Thriving Therapist Talk, Business and Marketing Tips for Therapists, Nadene van der Linden tackles one of the most common concerns therapists face when expanding their business: "How can I create additional income streams without feeling gross, salesy, or inauthentic?"

Drawing from her years of experience coaching therapists, Nadene shares how you can build a thriving, values-aligned business without resorting to manipulative marketing tactics or exhausting hustle culture. Whether you're introverted, new to online offers, or simply want to stay true to your personality, this episode offers practical insights into:

  ✅ Ethical marketing strategies for therapists

  ✅ Building trust through quiet marketing and email lists

  ✅ Why there’s no one-size-fits-all formula for business growth

  ✅ How to align your income strategy with your personality and niche

  ✅ The importance of choosing a flexible coach who adapts to your business model

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In this episode, Nadene Van Der Linden discusses various additional income streams for therapists, and which ones are better for creating profit that allows you to reduce or cease 1:1 therapy. She focuses on effective strategies for generating income, marketing, and selling offers that create profit. She emphasizes the importance of finding income streams that align with personal interests and market demand.

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Host Nadene van der Linden, clinical psychologist and coach, dives into a taboo topic—what if your fatigue isn’t burnout but boredom?  

Nadene shares her personal experience and the stories of coaching clients who feel uninspired, dulled, or creatively stifled in their therapy careers. She introduces the concept of being bored-out, not burnt out, and explores how lack of stimulation—despite meaningful work—can impact therapists’ wellbeing and performance.

Listeners will learn:

• The difference between burnout and bored-out
• Why repetition and sameness in therapy can erode passion
• Career pivot opportunities beyond one-on-one therapy
• How boredom signals the need for creative outlets and growth
• Paths to build additional income streams through mentoring, training, or alternate industries

This episode offers compassionate permission to reassess your career path, honor boredom as a signal for change, and explore dynamic ways to reignite your professional spark. If you’re ready to amplify your expertise and escape the therapy treadmill, Nadene invites you to explore her Thrive Amplified: Amplify Your Expertise, Amplify Your Profit coaching program.

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What's the strategy for selling out your offer 6 times in a row? Recorded straight after selling out the 6th round of Thrive Amplified: Amplify Your Expertise, Amplify Your Profit, Nadene Van Der Linden takes you behind the scenes of the strategy she has used to 6 times to sell out her successful coaching program with less effort than other programs she has previously launched. Thrive Amplified: Amplify Your Profit, Amplify Your Expertise is Nadene's coaching intensive that helps therapists create profitable additional income streams beyond 1:1. Tune in for actionable insights to amplify your launch results.

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In this episode, Nadene van der Linden welcomes former coaching client Jessica Barrett. When Jess' 15 month old daughter was diagnosed with Type 1 Diabetes, she realised she had to pivot her business from private practice to a business that didn't involve client care and back back to appointments. She discusses the importance of having a strong online presence for health professionals and how her unique background allows her to create effective websites that resonate with clients. Jess shares valuable tips to help you improve your website and also shares her future plans, including launching website templates for allied health professionals and her new venture focused on supporting those affected by type 1 diabetes.

Mentioned in the show:

www.slowreleasepsychology.com.au

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When you can't afford to have drops or gaps in your income, being a therapist in business is stressful. Based on a real life therapist dilemma, Nadene shares her top tips for therapists to manage transitions in business with a focus on the power of marketing. She emphasizes the need for therapists to have a financial safety net during transitions and business disruptions. Nadene offers practical strategies for generating income.

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Do you want to make more money through additional income streams but you also feel afraid of selling out as a therapist? You're not alone. In this episode, Nadene discusses the common challenges therapists face when transitioning from one-on-one therapy to broader business opportunities. She addresses the internal critics that may arise, the importance of community, and strategies to manage feelings of shame and guilt associated with this shift. Nadene emphasizes the need for therapists to recognize their worth and explore new avenues for income while maintaining connections with their professional community.

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In this episode, Nadene discusses the significance of using client language to increase connection, potency and convert in therapy marketing. Nadene draws inspiration from Tim Minchin's insights on writing for children in the musical Matilda and similarities she sees between therapist marketing difficulties.

Mentioned in the show

Marketing Magic — Nadene van der Linden... Helping Therapists Thrive | Coaching | Skills Training | Supervision | Podcast

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In this episode of Thriving Therapist Talk, Nadene Van Der Linden interviews Phoebe Rogers, a clinical psychologist who has transitioned from one-on-one therapy to specializing in dating and finding love. Phoebe shares how the coaching on branding and marketing that she received through Nadene's coaching intensive Thrive Amplified: Amplify Your Expertise, Amplify Your Profit helped her take flight in her business. Phoebe shares the development of her framework for helping women, and the steps involved in writing and marketing her new book, 'When Will It Happen For Me?'. The conversation emphasizes the importance of persistence, emotional connection in marketing, and the significance of helping others through personal experiences.

Mentioned in the show:

https://www.therelationshipspace.com.au/when-will-it-happen-for-me-book

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In this episode of Thriving Therapist Talk, Nadene shares how podcasts can be a tool for therapists in business. She shares her journey into podcasting, discussing the challenges and successes she faced along the way. Nadene also explores the differences between solo and interview podcasts and offers insights for therapists looking to start their own podcasts, highlighting the value of understanding one's ideal client and niche.

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