Thriving Therapist Talk: Business and Marketing Tips for Therapists

In this episode of Thriving Therapist Talk, Nadene discusses the key differences between therapists who successfully build additional income streams and those who do not. She draws from her experience of coaching and training thousands of therapists.

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Want to create an additional income stream but don't know what will sell?

Nadene discusses how therapists can create additional income streams through effective online offers. She emphasizes the importance of understanding what works in online training, designing programs that are concise and valuable, and the significance of personal branding in a competitive market.

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In this conversation, Nadene speaks with Caroline Burrows, leader of a therapy team of 27, EMDR trainer and consultant, about her journey from being a solo private practice owner to leading a successful EMDR therapy and training business. Caroline shares her experiences of feeling overwhelmed in her early career, the evolution of her personal brand, and the importance of building relationships in business. She also discusses her upcoming EMDR training opportunities and the impact of her work on the mental health community.

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Access Caroline's EMDR training here

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There's a myth that private practice is super risky and hard to make money in. This leads therapists to staying in employment where they are dissatisfied and not reaching their potential. In this episode, I bust that myth and provide you with easy to action strategy that helps you minimise risk and be successful in your own private practice.

Mentioned in this episode:

Referral Magic - easy strategies to bring more referrals into your business

Marketing Magic - create marketing messages that attract dream clients who want to work with you

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Social media can cause therapists a lot of anxiety. Nadene discusses the challenges therapists face on social media, particularly dealing with trolls and malicious agents. She differentiates between trolls, who often act out of personal inadequacy, and malicious agents, such as bots or politically motivated individuals. Nadene shares her experiences with online negativity and offers strategies for therapists to protect themselves, emphasizing the importance of blocking harmful accounts and maintaining professional boundaries. The conversation highlights the darker side of social media while also acknowledging its potential for connection and growth.

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In this episode, Nadene encourages therapists to seek out the most joyful business you can run. So many therapists find themselves unhappy in the businesses they have created. There's no need to suffer. Instead, Nadene shares how you can transform your business so that it works for you.

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In this episode of Thriving Therapist Talk, Nadene discusses the challenges therapists face in marketing their businesses, particularly when unexpected issues arise, such as social media account restrictions. She shares her experience with her successful coaching program, Thrive Amplified, and how she adapted her marketing strategy by leveraging her email list instead of relying solely on Instagram. Nadene emphasizes the importance of problem-solving and being flexible in marketing approaches to achieve success, even when faced with obstacles.

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A lot of therapists want to market without using social media. It’s time consuming and requires you to be on a platform and sometimes it’s not very effective. In this conversation, Nadene Van Der Linden, a clinical psychologist and coach for therapists, discusses various marketing strategies for therapy businesses, particularly focusing on alternatives to social media. Nadene shares her personal experiences and insights on how to attract the right clients and build a successful business without solely relying on social media.

Want to make sure every marketing message from your website to your social media works for your business? Grab Marketing Magic, my instant access offer especially designed for therapists here

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In this episode, host Nadene van der Linden speaks with Kirsten Anderson Ridge, the Private Practice Academy about her journey from being a solo therapist to running a group practice and coaching other therapists to scale private practice. They discuss the importance of personal branding, the challenges of exposure in media, and practical marketing tips for therapists to connect with clients. Kirsten shares insights on scaling a practice and introduces her new scaling checklist as a resource for therapists looking to grow their businesses.

Mentioned in the show:

Roadmap to Scale https://www.privatepracticeacademy.com.au/roadmap-for-scaling

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Ever been enouraged to create a community for your business so you can make more money and create recurring revenue? Communities can be great AND they need to be safe, ethical and focused on the member's needs not just a way to make recurring revenue. In this episode of Thriving Therapists Talk, Nadene discusses the troubling story of Ruby Franke and her therapist/coach Jodie Hildebrandt, focusing on the implications for coaching ethics and community building. The conversation highlights the dangers of misleading credentials, the importance of creating safe coaching environments, and the need for client independence. Nadene emphasizes the significance of maintaining professional boundaries and encourages therapists to foster client agency, ensuring that clients can thrive without prolonged dependency on their coaches.

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