Thriving Therapist Talk: Business and Marketing Tips for Therapists

Have Rejection Sensitivity Dysphoria (RSD) and think you can’t handle being online because of it?

In this episode, Nadene shares her journey of overcoming the fear of being visible online to build her personal brand in the context of RSD. She discusses her initial anxieties about criticism and negativity, how she learned to focus on the positive responses, and the transformative impact of engaging with her audience. Nadene emphasizes the significance of consistency in posting and the personal growth that comes from facing one's fears. She encourages listeners to embrace their online presence as a means of self-discovery and professional development.

Mentioned in the show Thriving Therapist Formula - Nadene van der Linden

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Don’t want to share your personal life and private details? Good news therapist, you don’t have to.

In this episode of Thriving Therapist Talk, Nadene van der Linden discusses distinction between personal branding and personal life, particularly for therapists. She emphasizes the importance of maintaining boundaries to protect both the therapist and the client, and explains how a personal brand can be developed without disclosing personal details. Nadene highlights that a personal brand reflects one's values, opinions, and unique qualities, and can be communicated through various forms of content without compromising privacy.

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In this episode, Nadene Van Der Linden discusses her experience of posting three times a day as part of a social media challenge and it's impact on sales. She shares insights on visibility, engagement, and the importance of naming and marketing courses effectively.

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Tired of feeling ignored on social media? In this episode I spill the tea about why that’s happening to you (and many other therapists) and how you can turn it around with simple and actionable changes.

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Been told to see more clients if you want to make more money? It works but it’s also a recipe for burnout and in some cases it’s just not even possible.

In this episode, Nadene Van Der Linden discusses the financial challenges faced by therapists and the limitations of relying solely on client-based income. She emphasizes the importance of charging appropriately and exploring additional income streams that do not require direct client interaction. Nadene shares her personal journey of reducing one-on-one appointments while increasing her overall income through coaching and instant access offers. She contrasts the concepts of delayed gratification and immediate solutions, encouraging therapists to invest in their future while recognizing the need for short-term financial stability.

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Inspired by writing her new training The Evolved Core Emotional Needs: Techniques to Increase Impact in Your Therapy Room , Nadene Van Der Linden, a clinical psychologist and coach for therapists, discusses the importance of understanding core emotional needs in both therapy and marketing.

She emphasizes that recognizing and addressing these needs can significantly enhance client engagement and improve marketing effectiveness. By focusing on emotional needs, therapists can create more resonant content that connects with their ideal clients, ultimately leading to better outcomes in therapy and business.

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Making money every day during vacation sounds like a dream for therapists. But it’s possible. In this episode of Thriving Therapist Talk, Nadene Van Der Linden discusses how her business generated income every day while on a six-week vacation without actively consulting, marketing and selling. She shares her strategies for creating passive income through online products and the importance of effective marketing and systems to support this. 

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In this conversation, Nadene Van Der Linden, a clinical psychologist and coach for therapists, discusses the best social media platforms for therapists. A lot of therapists are worried about how much time social media can absorb. They don't want to waste a of time that can be used elsewhere in your business. If you're not sure where to start to get the best results for your business , therapist, you're not alone. Nadene shares insights on various platforms like Instagram, Facebook, and LinkedIn, and offers practical advice for therapists looking to enhance their online presence.

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Reaching a new audience requires a different strategy to maintaining an existing audience. Nadene reviews the multiple changes she has made to her podcast to help her reach a new audience as well as continue to connect with her existing audience.

She walks you though each change and why she’s made it, with a view to helping you understand the key strategies behind these changes such as reaching a new audience marketing strategy, SEO, audience engagement and content strategy. Even if you don’t have a podcast, this information is relevant to your business and marketing strategy.

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When your marketing content doesn’t connect, it’s disappointing but there’s one common mistake almost all therapists make. In this episode I talk about the power of simple marketing messages and what you can learn from coaches like Mel Robbins even if you don’t find their content interesting.

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