Thriving Therapist Talk: Business and Marketing Tips for Therapists

In this episode of Thriving Therapist Talk, host Nadene van der Linden speaks with Dr. Aaron Frost about the evolution of Aaron and wife Dr Rebecca Frost's business, Benchmark Psychology and various training programs. They discuss the importance of having a strong 'why' behind their work, the challenges of marketing, and the dynamics of running a business with a spouse. Aaron shares insights on building a trusted brand, the significance of deliberate practice, and the future directions for their training programs. This is a longer episode than usual due and is a total of 47 minutes due to the interview format.

Mentioned in the show:

PREP Psychology Registrar Endorsement Program

STAP | Supervisor Training & Assessment Program

https://findasupervisor.com.au/

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

Make 2025 the year you get comfortable with raising your fees. Nadene talks through common hurdles including moral judgement that therapists often encounter when thinking about about raising fees and prices in their business

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

In this conversation, Nadene Van Der Linden discusses the complexities surrounding therapist fees, particularly cancellation fees, and the emotional and financial implications for both therapists and clients. She emphasizes the importance of understanding the business aspect of therapy, the impact of financial privilege, and the necessity of having a clear cancellation policy to ensure a sustainable practice. Nadene also addresses the common fears therapists have regarding charging fees and offers insights into managing client expectations and objections effectively.

Keywords

therapist fees, cancellation fees, financial privilege, therapy relationships, private practice, client commitment, fee management, therapy business, therapist training, mental health

Mentioned in the show:

Confidently Charging & Collecting Cancel Fees

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

Uncomfortable with being visible online? Think it’s only for therapists who want to be be famous, attention seekers or maybe something worse? This episode is for you.

It’s time to rethink your approach to visibility, stop the judgment and bring in the clients and sales you want AND, importantly the profit.

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

Nadene Van Der Linden discusses the challenges therapists face in marketing themselves effectively. She emphasizes the importance of niching down to attract the right clients, build trust and make more money. The conversation explores how therapists can differentiate themselves through specialized marketing strategies, understand consumer needs, and create a unique brand that resonates with their target audience.

Already have a niche and want to improve your marketing messages to bring more clients to you?

Marketing Magic: Sell it Out, Attract Dream Clients

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

In this conversation, Nadene talks honestly about what she didn’t know about being a therapist with additional income streams. She discusses the challenges and opportunities therapists face when diversifying their income streams. She emphasizes the importance of acknowledging the unknowns in business, the necessity of support for administrative tasks, and the balance between revenue growth, associated costs and self-care. Nadene shares her journey from one-on-one therapy to a business with diverse income streams, highlighting the need for action and the right support systems to avoid burnout and ensure sustainable growth.

Mentioned in the show:

Work with me Home - Nadene van der Linden

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

5.     The power of Facebook for therapists in business

Facebook can can create incredible exposure for showcasing your expertise as a therapist.

This episode focuses especially on how to do that with facebook groups.

Nadene discusses the pros and cons of facebook groups for therapists in business.

As a creator of two facebook groups for therapists with memberships over 5000, Nadene shares her story of the role of these facebook groups in her journey from 1:1 therapist to a therapist who can sell online training and courses to therapists all over the world.

In this episode, Nadene covers things you need to consider if starting a facebook group is something you’ve been thinking about.

Mentioned in the show

Schema Therapy Resource Pack (only 67AUD)

Facebook Magic - Nadene van der Linden

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

Help! I’m terrified to put myself out there and now my business idea is stalling

Many therapists are afraid to put themselves out there and and to be visible in the business world. This fear of taking action and being seen can block their business ideas from moving forward. Common fears include fear of failure, fear of criticism, fear of not being good enough, fear of being harassed online, and fear of being different and rejected by peers. Overcoming these fears requires exposure and disconfirmation, as well as being your own inner leader and providing emotional support. Coaching can help therapists create a plan to support themselves and overcome their fears.

Mentioned in the show

Thriving Therapist Formula (self-study)

Or Follow me on Instagram here @nadene_vanderlinden

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

Ever wondered whether it’s better to create scalable income through a group practice or online products. Nadene explores the pros and cons and why either option might suit you better in this episode.

• Pros and Cons of setting up a Group Practice

• Pros and Cons of building an online business with automated income.

• Therapists factors that determine what will better for you.

Thriving Therapist Formula (self-study)

Or Follow me on Instagram here @nadene_vanderlinden

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

Your window into a thriving therapist’s business

It’s not flashy revenue numbers and it’s not having full books. So what does a thriving therapist’s business look like?

·        Common misconceptions of what a thriving therapist business is

·        Inside my coaching client’s thriving therapist business

·        The key factors to look for/ aim for in a thriving therapist business

Mentioned in the show:

Empowered Endings Need help setting boundaries and getting your autonomy back? Empowered Endings is for you.

Thriving Therapist Formula (self-study)

Join the VIP list for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit

Or Follow me on Instagram here @nadene_vanderlinden

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here