Thriving Therapist Talk: Business and Marketing Tips for Therapists

In this helpful episode of Nadene van der Linden discusses how to get the most out of social media for your business. Nadene talks through how to avoid the common pitfalls for therapists and stop wasting your precious time.

Mentioned in the Show:

Marketing Magic

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In this inspiring episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden is joined by eating disorders expert Dr Natasha Hepworth. Natasha is Marketing Magic’s biggest fan.

They dive into Natasha’s pivot from full time one-to-one therapist to building a strong brand as an expert in eating disorders and how this enabled her to sell out in-person and online training events in under 6 months.

Key takeaways:

• The strategy behind Natasha’s pivot away from 1:1 therapy
• The role of coaching and Marketing Magic in her transformation
• Natasha’s favourite marketing tip
• Exciting opportunities to work with Natasha

Work with Natasha:

https://www.natashahepworth.com.au/training-workshops/

https://www.natashahepworth.com.au/free-resources-for-health-professionals/

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In this episode of "Thriving Therapist Talk: Business & Marketing Tips for Therapists," Nadene van der Linden unveils her new offering, Launch Magic, designed to help therapists maximize their sales and impact through effective launch strategies. Nadene shares insights from her own experiences, emphasizing the importance of a structured approach to launching online offers, courses, and even podcasts. Tune in to discover how a well-planned launch can transform your reach and profitability. Don't miss out on these valuable tips to elevate your practice and help more people. Link in the show notes!

Grab Launch Magic here

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In this practical and eye-opening episode of Thriving Therapist Talk, Nadene Van Der Linden dives into a deceptively simple yet game-changing topic: how you name your offers—even your freebies—can make or break their success.

Nadene explains that therapists often fall into the trap of naming resources based on what they think clients need, rather than what clients actually want. She stresses that even free offerings must be marketed with intention, and that the title is your first—and sometimes only—chance to capture attention and spark engagement.

If you’ve ever wondered why your freebie isn’t getting traction—or how to make your offers irresistible—this episode is a must-listen. Nadene’s insights will help you craft titles that speak directly to your ideal clients and drive real results.

Want to make sure you launch your offer right so you can help more people and create profit? Get the pre-launch bonus offer for

Launch Right. Sell More. Help More. Create Profit.

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In this episode, Nadene Van Der Linden explores the pros and cons of one-to-one and one- to- many offers. She highlights the appeal of one-to-many formats like webinars and instant-access products, which can generate passive income after an initial investment of time and marketing. However, Nadene emphasizes that group offers come with challenges, including the need for active launches, strategic marketing funnels, and scheduling logistics that can deter clients who prefer personalized, private sessions. One-on-one coaching, by contrast, is often easier to sell due to its flexibility and direct value. Nadene encourages therapists to consider their own preferences and business goals, noting that one-on-one services can be packaged creatively to avoid trading time for money. Ultimately, success in either model requires a blend of mindset, marketing, and sales strategy, and Nadene offers coaching support for those ready to refine their approach. Details available in the show notes.

Key insights:

•   Many therapists feel stuck trading time for money in one-on-one sessions.
•   Group offers and instant-access products (like webinars or digital courses) can be created once and sold repeatedly, offering passive income potential.
•   Pros and cons of 1 to many versus 1:1.
•   Both 1:1 and 1 to many require marketing funnels
•   1:1 can also be packaged to move away from time per hour business model

Want to launch a new offer outside of 1:1 therapy and create impact & profit? Launch Magic guides you through all the steps to launch to maximise sales, meaning you can help more people with your offer & create profit. Pre-launch bonus available here.

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Nadene van der Linden is joined by Dr Bianca Sebben, a clinical psychologist who's blazing a trail in the psychedelic integration therapy world. They dive into Bianca’s journey into the field, how Indigenous wisdom plays a powerful role in healing, and some of the tricky stuff around marketing and the stigma that still lingers around psychedelics. They also talk about why real human connection matters so much in therapy, and Bianca shares some awesome insights on how therapists can get started with psychedelic integration training and what the future of mental health might look like.

Mentioned in the show

https://www.consciousinsights.com.au/elementsofintegration

Upcoming Perth training https://ipat.au/trainingevents

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In this energizing episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene Van Der Linden shares a powerful reminder: rest and fun aren't luxuries; they are essential business strategies.

Fresh from a rejuvenating 10-day getaway split between the serene surf town of Margaret River and the vibrant culture of Melbourne, Nadene reflects on how stepping away from the business reignited her creativity, boosted her energy, and clarified her business offers. She dives into the importance of scheduling joy, setting boundaries, and building a business that supports your life rather than drains it.

Need help to thrive in your career as a therapist -Thriving Therapist Formula is for you

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In this insightful episode of Thriving Therapist Talk, host Nadene Van Der Linden dives into the emotional and strategic challenges therapists face when trying to carve out their niche in a crowded market. She explores the familiar “someone else is doing it too" wobble—that moment of doubt and hesitation—as therapists question whether their ideas are original or valuable enough to stand out.

 Key Themes & Takeaways:

• The Wobble Is Normal: Feeling uncertain about your ideas is a shared experience among therapists. It’s not a sign to stop—it’s a sign to reflect and refine.

• Originality vs. Authenticity: Nadene reminds us that very few ideas are truly new. What matters is how you personalize and deliver them.

• Avoid the ‘Blue Ocean’ Trap: Waiting for a groundbreaking idea can delay your growth. Start with what excites you and evolve it.

• Branding & Engagement: Your unique voice and approach are what differentiate you—not just your niche.

• Amplify Your Expertise: Lean into what you know and love. That’s where profitability and impact meet.

Whether you're launching a new offering or refining an existing one, this episode is a must-listen for therapists seeking clarity, confidence, and a path forward in their business journey.

Want to know how to create an offer that sells? Grab Creating Offers That Sell here

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In this powerful episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, Nadene Van Der Linden explores the emotional and mindset challenges that often resurface for therapists as they grow their businesses - especially the persistent “I’m not good enough” belief.

Drawing from recent coachiing client work and her own journey, Nadene unpacks how core schemas like defectiveness and shame can re-emerge during times of personal stress or professional expansion. She shares practical strategies to identify and challenge limiting beliefs, shift toward a strengths-based mindset, and take meaningful action to build confidence and momentum.

Listeners will learn:

• Why old patterns resurface even after progress
• How to audit internal rules and redefine “good enough”
• The importance of daily strengths reflection
• Why action — not perfection — is the key to growth
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Whether you're launching a private practice or expanding into new income streams, this episode offers a compassionate and empowering roadmap to lead with confidence and clarity.

Try the strengths exercise Nadene shares and notice how it transforms your mindset. If it helps, she’d love to hear from you!

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In this compelling episode, Dr. Kirstin Baccia, a seasoned clinical psychologist, offers an in-depth look at her journey from traditional practice to developing the highly successful Calm Connection Program. This discussion is particularly relevant for therapists and mental health professionals looking to build or expand their online offerings and specialize in adolescent and parent coaching

Kirstin dissects the strategic development of her program, which focuses on empowering parents to foster stronger connections and improve teen mental health outcomes. She shares invaluable insights into:

• Program design and curriculum development for an online format.

• Marketing and outreach strategies to attract and engage a niche audience of parents.

• The unique approaches and communication frameworks integrated into her program.

• Navigating the operational challenges and rewards of running a successful online parenting program.

• Her vision for future program expansion and diversification, offering a roadmap for other practitioners.

This episode serves as a practical guide and inspiring case study for any therapist considering the transition to or growth within the online program space. Learn from Kirstin's expertise on how to effectively scale your impact, innovate your service delivery, and make a significant difference in family systems and adolescent well-being through a well-structured online program.

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