Are you ready for battle? A war of customer attention. Providing you with the armor and weaponry you need to maintain and grab customer attention is Trutl. Turtl is a content platform that delivers better outcomes by streamlining content production, driving greater reader attention, and optimizing content performance. The EVP of Global Sales & Business Development, Ben McGill dives into what it means to create hyper-personalized content and target audiences at scale. But do they practice what they preach in their own efforts to support the buying journey and offer hyper-personalized content? Find out.