Report by Voice Solutions Platform offers insight into how AI is impacting the production of advertising content, specifically audio content, in which it is becoming harder to know if it's human or if it's AI. The Voices Report known as the Ad Agency Trends report makes clear that while AI is having a significantly greater impact on the production of voice in advertising, 56% of respondents from ad agencies report indicating that they've used AI voice at some point in the creative process, it's the human voice that remains irreplaceable for final productions with a level of authenticity that provides stronger emotional resonance and relatability.