Chris unpacks the secrets to building lasting relationships with clients through social media. Discover the power of engaging content, learn about the crucial 80-20 rule, and find out how to craft compelling proposals that stand out. This episode is a treasure trove of actionable strategies designed to help mortgage advisers harness social media for mortgage advisers, turning digital platforms into a vibrant source of lead generation. Whether you're looking to resonate with your audience, build trust, or engage with clients more effectively, these insights are tailored to elevate your online presence and win more business. Perfect for mortgage advisers eager to master mortgage marketing and utilise social media for maximum impact.