Lomi is a composter that rarely uses the word "compost". Why? Because its creators developed deep insight into how the right language can help them reach more customers, helping them reach beyond just the "eco-minded" crowd. Sponsor: Paper & Packaging Board. Learn more at

Lomi is a composter that rarely uses the word "compost". Why? Because its creators developed deep insight into how the right language can help them reach more customers, helping them reach beyond just the "eco-minded" crowd. Sponsor: Paper &amp; Packaging Board. Learn more at

Use the Right Words to Reach More People

These lively discussions bring Entrepreneur Media's journalists together with the most interesting, intriguing minds and leaders to discuss the challenges and rewards of entrepreneurship and innovation.

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Use the Right Words to Reach More People

Use the Right Words to Reach More People

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