If there’s one thing that the last few years of the 2010s taught us, it’s that motivated reasoning is powerful. Your company blog is unlikely to be a source of deep controversy, but the point is that appealing to logic may not be as effective as we once thought.

In this episode of Two Minute Marketing Tips, I will cover seven crucial content creation tips for writing persuasive blog articles, social media posts and marketing emails. Topics include:

Appealing to your audience’s emotions

Establishing authority in your writing

Being likeable

And much more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!