We continue the acquisition channel series with the last episode on this topic. I enjoyed this series very much. I could talk about channels all day long :).

In the first two episodes of this series, we talked about different channel specifics so you can adapt your product or service to the way they work. 

Then, we covered a simple process to find channels that match your skills, budgets, and resources; Channels that are also an excellent fit for your type of product and business model. In the previous episode, we went through my system of discovering niche, less-competitive channels where you can find your audience and stand out.

Now that you have your list of different channels you’d like to test out, how do you know which ones you should start with, how do you prioritize them, and, essentially, how do you determine whether they’ll work for you or not?

The answer lies in organizing all your channels into a spreadsheet.

You’ll use this model to organize them, provide estimates, and compare them based on the same attributes.

This framework helps you select the most appropriate channels and tactics to reach your audience in the places they pay attention to, with the messages that resonate with them. 

Listen to the full episode where I walk you through this framework step-by-step.

You can find the show notes here:  https://www.marketingasahabit.com/podcast-episodes/acquisition-channels-part-3