Idea Time Innovation with Dr. Jo North

Use Your Numbers - Navigating Challenging Times with Mahmood Reza


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In this special edition podcast with Mahmood Reza, the Numbers Rockstar, Mahmood shares advice on what small businesses can do to navigate these exceptional, challenging times.

He's an accounting and finance specialist and has also created a special blog focused on Covid-19 and cashflow here.

Mahmood gives a step-by-step guide for entrepreneurs who want to do a cashflow forecast for the next 3-4 months, reduce spending where possible without negatively impacting the business and create a plan. He gives an update on the support available for Government, correct at the time of recording at 7.30am UK time on Friday 20th March 2020.

We discuss the importance of creating a business plan - and you can access my own free programme and resources, Creative Reset for 2020, here. You can also download my free Business Plan playbook in my Content Studio here.

Mahmood and I move on to developing and growing an online business and the importance of consistent investment in effort and money in promotion.

Creating a course or an online offer is pretty straightforward, the challenge is to grow an audience and sell it. Planning of an online product or service is really important, and Mahmood recommends creating a separate business plan for it to make sure that it generates profit. 

Mahmood would love to hear from you. You can contact him here:

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Idea Time Innovation with Dr. Jo NorthBy ideatime