Prospects and customers rely on resources to evaluate services and products; aiming to establish trust, transparency, and credibility. A website is a prospects most sort after resource on their hunt to find the most suitable service or product. B12 is helping businesses build professional websites with the goal of you focusing on your clients while B12 creates and maintains your website for you. Senior VP of Marketing, Erin Smith gives us an insight into how they leverage their own website to enhance the customer experience but most importantly to Erin; create deep customer empathy and understanding in order to build trust.