YouTube is known for the billions of hours of video it shares, and the billions of dollars it pays out to IP rights holders including its famous and not-so-famous Creators aka YouTube Stars.

Less known, and literally behind the scenes are three APIs that are available for public use. They are the Data, Analytics and Reporting APIs. You can access these (and many other) APIs via Google’s Developers Console. [Accounts, projects and credentials need to be setup and processing limits and fees may apply.]

It’s critical important that you know the power of these three APIs because they could totally change the way you think about driving engagement, community activation and KPI measurement using video (even if you leave the details to developers).

Imagine hundreds or thousands of stakeholder using a branded smartphone or web application to take, annotate, and upload hour after hour of video, and all of the engagement across the PESO model you could drive… and automating all of that plus all the data collection for your KPIs; that’s the power of the YouTube APIs. 

I explore all of this in more in this weeks’ episode of Youtubular C0nversation. There are links at the bottom of this page to all of the APIs, and other sites I mentioned.

The following “show notes & transcript” were created by Auphonic working with the Google Translation API. For demonstration purposes, the following transcription has not been edited by any human! I have also included at the bottom wave forms of the before & after files.

100% of the formatting, and the complete transcription was automated. The other text was taken from the input fields within Auphonic.

— start of Auphonic generated ‘show notes’ —

Using The Youtube Api To Drive Community Activation And Kpi Measurement

YouTube is a great service for uploading and sharing video. If you need to get a large number of stakeholders uploading and sharing video or creating playlists the YouTube API could be of great help.

2017, Harry Hawk

Youtubular Conversations

YouTube has 3 different APIs (Data, Analytics & Reporting) which together can allow you to create applications that help create video, or facilitate video sharing, or gather meaningful metrics around those activities. You can use the YouTube API to gather metrics automatically, or to add YouTube metrics 3rd party systems, applications and processes.

Transcript

[0:00] Hello this is Harry Hawk and this is another episode of youtubular conversations on the fir.

[0:08] Podcast Network today I wanted to talk about the YouTube.

API YouTube API eyes are very powerful there’s three of them but let’s just make sure we’re all on the same page API,

stands for application programming interface and it’s simply away typically in real time to allow one.

Programmer application server database or system to talk to,

another you may create a application maybe lives on a smartphone or on a webpage or maybe on a private proprietary piece of software that you run inside of Microsoft.

And you allow folks to search for videos you could use the Google or rather YouTube API to enable that private,

application to search,

for those YouTube videos without actually having the user go to YouTube and then presumably once they found the video that they were looking for they would be able to play it that’s just one very narrow,

very specific example.

[1:15] What I want to start with in thinking about all the ways that we can use this is just point out that YouTube does have a bunch of pages that are aimed at,

different stakeholders and they have one that’s aimed at developers and I&...