Useful Creator

When you answer these questions, you'll be able to know, okay, this is the best way, I can create . My best bet for success is to be spontaneous.

My best bet for success with video is the batch create. My best bet is to create a long form piece of content and repurpose it. And if you know that. Then you are able to maximize the way you create content and your chances of success are immediately higher because you go into the game with two eyes wide open about how you best create.

Hello everyone, welcome to the useful content podcast and we're flipping the conversation a bit today. I am your guest host. My name is Christine McLean Lewis, and I will be asking your lovely All the time, always there to host Juma Bannister the questions today. He's going to be the teacher and we all know Juma as the video expert, the video marketing expert.

And I had a few questions that I wanted to, to have a conversation with him about, and he said, yeah, let's, let's do a podcast interview. Let's get this done. Let's let's dive into these questions in a lovely podcast. So that's why we're here today. And we're going to be talking about five core video marketing tactics for success.

So Juma, thank you so much for having me, sir, and letting me take over your podcast.

thank you so much, Christine, for agreeing to take over the podcast. I couldn't think of a better person to do this with. Uh, you are not a first timer. You've been in a podcast a couple of times already and you run your own podcast. So I know you're experienced person who can do the job very, very well. So I look

forward to the conversation.

Okay.

you, for the vote of confidence. Thank you. Thank you. All right. So let's dive into these video marketing. Tactics and a conversation about video marketing overall, before we go into the five tactics that you mentioned to me, let's start by doing a level setting question and just explain to the audience what video marketing is.

So how would you define video marketing?

let, Let's first talk about, what content is, so content is any form of media used to communicate a message and there are varying types of content. One of the most. Pervasive or, popular types of content we have today is video content. And of course the other types of content that exists, there's audio content, there is text, there's images, but one of the most popular forms of content and the most, ubiquitous forms of content is in fact, video, because most, if not all of the social media platforms use promote and actually give a preference to video. All right. So, and so video marketing is the use of this type of media, video media. In order to reach the target customers that you want to know, like, and trust you. So of course we know the system is that in order for people to ultimately buy from you and become loyal customers and advocates, they first have to discover who you are. They have to know what you can do for them and how you solve their problems.

They have to trust that you can do that. And then at some point they'll be like, okay, now that I have this problem that matches with what you sell or what you promote or the thing that you do. Then, I can now buy from you because I'm aware of you. And so that's what video marketing is. Video marketing is, is using that specific type of content, video content in order to speak to your customers, to, to talk with them, to get them to ultimately, buy from you and become loyal

customers.

And I love that you focused on the value of content, the purpose of content, which is to know, to build the know, like, and trust factors with your audience. So stemming from that, if we're building the know, like, and trust factors using video, how do we use video to teach first and then sell?

You know, what's the funny thing about it, Juma? Most businesses aren't even positioning themselves. The market is doing the positioning for them.

Because positioning I've realized is not something that you can leave to chance. You have to be very intentional about it because it relies on a lot of understanding of your business, your market, your buyers within, your particular market or region or whoever it is that you're going after their needs, their challenges, problems, aspirations.

There's a lot of intricacies and details and nuances that goes into positioning. So 

it's not something that just happens on accident. Hello, and welcome to the useful content podcast. And today we have a returning teacher in our useful content classroom, Winston Henderson. What's up Winston. 

I'm doing well. And I have to remember to put my headphones on, but I am doing very, very well. We had a conversation recently, so this is an interesting offshoot from that conversation. So we wanted to record something new and I see you smiling because you know what we're going, you know what we're going to get into today.

And I think this is going to be great for the people. But before we reveal the secrets of what we're getting into, could you please tell the people what you do and how you help your clients make useful content? Okay. Excellent. I know that's what you do. And, um, I've personally experienced some of it and we're going to get into that today because I think the, the genesis of this conversation, this ongoing conversation was a post you put up on LinkedIn and that post.

Uh, I can't remember what was the title of it. Uh, uh, what was the title of that post? I can't remember the title of it, but whatever the title was, it was referring to positioning. And I asked a question in the comments. And let me see, I have the question right here. The question I asked was, what's an easy formula?

What's an easy formula to know? Your positioning. When you saw that, question in the comments, what is the first thing that ran through your mind? 

Yeah. So that's the thing. I think a lot of people, myself included, struggle with positioning. All right. So before we go on, I want you to tell me, And what is your definition of positioning? So you're saying that positioning doesn't only make you stand out. It sets you apart from other people. Um, and I found, I found it has been a big conversation these days. Uh, and one of the big reasons for that conversation becoming more of a frontline conversation is because of how much low lying, uh, Content there is because of access to tools like AI, that people are not really making an effort to be different.

They're trying to take the path of least resistance when it comes to talking about themselves and their services. And I, and so I find that there's a segment of, of marketing that that conversation is bubbling up to the top, like, okay, well, these people are doing a lot of stuff. How can we stand, not just stand out, but how can we stand apart?

Do you think that that's something that's happening? 

Hmm. Hmm. You know, one of the things that I made a post about this, a kind of a rant post about this yesterday is the proliferation of, of AI comments, right. On LinkedIn in particular, I don't know about the other platforms. I'm sure it's happening there too. And one of the reasons. I don't like it apart from the fact that it's most times it's obvious that it's not a human being doing it as of now but also The, because of the nature of that type of interaction, that type of automation, all of them look the same.

It's just like, everything is, it's just the way people respond. You could predict the way they're going to respond. And I th...

People are lazy, Juma. Every client I've spoken to, and I'll be honest, 90 percent of the clients that I've spoken to who I say, Send the video. When you follow up with them, you send them a message. Yeah. Was it video? No. If you are doing the exact same as everybody else, how was your intended audience going to pay attention to you? And we could use the reference of Seth Godin and purple cow. If you're seeing black and white cows after while you tune them out, that's what people are doing in DMs if I see a video message, I would pay attention to it. Then I would even respond because if it's really personalized to me, boom. 

Hello and welcome to the useful content podcast. And today we have a brand new teacher in our useful content classroom. Jarrod Best. Mitchell. Hi, Jarrod.

Good day folks. How are you all doing? Thanks for having me on juma.

Yes. It's great to have you on. This is not the first time you've been on with me. Um, it's true. And, uh, I, most people don't know this, but I, I knew you from before when you had less of a beard and, um, and you, and you weren't necessarily wearing yellow every single day cause you were working Nokia at that time, I believe.

Oh, it's quite no kidding as well. Yeah.

All right. So let's, let's, uh, some people may not know who you are. I don't know how that's possible. Could you please share with the people what you do and how you help your clients make useful content? 

I am a sales trainer, LinkedIn coach based in the absolutely beautiful island of Trinidad and Tobago. I am known for three things, which is sales, LinkedIn, and yellow. Um, as Juma said, um, I wear yellow all the time. It's not a branded thing for me, like 24 seven 365. And I always used to wear yellow, especially when I wasn't working. Um, it's just that in 2018, I was inspired by a lady called Ella London. And from then I just said, listen, It's yellow 24 seven. Um, since switching to being a sales trainer in 2019, I've trained all over the Caribbean. Um, I think there are probably two English speaking islands that I have not touched on in terms of training. Um, but I've been able to impact thousands, generate millions in revenue for companies. And it's honestly, because I have a love and a passion for what I do, but over the years, and I think you will enjoy this Juma, anybody who asks me and tells me, Jarrod, I have a problem in sales, and this is where it ties into everything. The only way to fix all those problems is through content. Like I have no other response. Like what I encourage my clients to do is understand that if they want to dominate their market, if they want to eliminate their competition, they need to start creating content. If they want to make a fast, if you want to create a faster sales cycle, you need to start creating content. That is literally it. It is one of the best things that I can recommend to anyone.

Yeah, and, and you, you, you don't only talk the talk, you walk the walk. Many people talk about content, but you actually walk the walk and you have very interesting content creator. In fact, on LinkedIn at this point, up to this morning, if we were to check, you would have created. 2, 039 pieces of content on LinkedIn in total.

How you catch that? How you do that? What? What? 

I, I do a tiny bit of research. 

Oh, I would have calculated that. 

I'll tell you afterwards how I, how I calculated it. I'll show you, I'll show you, I'll show you, right? I'll show you how I, how I did it. And here's the other thing. 1, 011 pieces of those pieces of content, is video. 

Right. 

close to 50 percent over. 

Close to 50 percent of, um, then you have images, which is, uh, a close second and, and so on...

Hi, how are you doing? Um, I love the way that you said a brand new, because of course, uh, we are about to talk about branding, so quite clever on your part.

Hey, that's like, that's a good one. Good, good picking up on that.

I, I not intentional cause I always say it, but you know, that's good. No one has ever picked up on that before. Very nice. Very nice. So Ron, we know each other from LinkedIn and you've been around my space on LinkedIn for a bit. And of course you're from the Caribbean from Barbados, one

of my ancestral homes.

Um, but today we've come to talk

about something that's very dear to your heart about branding and HR combined together. But before we do

that, let the people know what you do and how you help your clients make 

useful content.

Okay, sure. So, uh, my background, interestingly enough, my first, um, my first degree was in biology. And, uh, a few months before I graduated, I realized I don't particularly like biology. So I took an MBA, um, class, uh, came back to Barbados and worked in a branding adjacent industry, which was printing, um, with my dad.

Um, then we moved into another branding adjacent space. We had a magazine called Circuit Magazine. That was actually one of the, actually, it was the first magazine in the world to have Rihanna on cover. This is when she was, um, not blowing up. So we're proud of that. We learned everything dealing with branding, and then we started our agency, looking creative, we started as a design agency, right?

Specifically meaning anything that can be designed. And then we kind of brought them to become a full branding agency and everything that goes along with it. Um, and we help our clients. We always say we always have clients build stronger brands and stronger businesses. That's what we do. The end of the hour.

Build stronger brands and stronger businesses.

Oh, excellent. I didn't know that you were into printing. Was it offset printing? I am an 

old printer myself.

really? Oh yeah, it was 

um, it was printing the big 

Heidelberg machines and stuff 

like 

Heidelberg presses. Yeah. What'd you

have? You had a four color press. How many 

colors?

I can't remember offhand but probably, it was like that was business, I was there for a while, but it was an opportunity to actually see the paper go through and you see the plates and 

the inks, you know, combine to make these four color things and then you 

collate into whatever cut in.

You know, stapling, uh, the gluing, you know, sometimes I can, I can almost 

smell it 

sometimes though.

Yeah. You smell it. Yeah. You do not smell that. That ink and paper smell. Oh, you, you know, anything, man, I, I used to be a lithographer,

um, and a press operator. When I first came out of technical school, that's what I did. I operated a printing press. Well, at least I was an assistant. 

So that's

some good history. That's some nice overlap there. All right. Great. So, so,

um, now that we've. Reminisce a bit about printing, let's talk about some of what we came to talk about. I think that you obviously described this now that you first started off in, in design, which I suspect

is like identity brand design, different things of that sort. Um, graphic 

design.

Yeah.

And you've now gone into, 

anything that could be designed, we 

could do it. 

uh, where a...

Hello, useful content creators today on useful content. We talk about how to build a profitable B2B podcast.

we talk with someone who has helped hundreds of founders, entrepreneurs, and creators from around the world launch and grow their business. Podcast.

we get into why many B2B podcasts fail. Why creating a podcast might be better than recording short form videos with your phone.

What is account based podcasting and how you can use it to attract your ideal clients, and finally, we look at why founders should always be involved in the creation of their company's podcast.

Enjoy the conversation and let's make useful content.

HEllo and welcome to the Useful Content Podcast. And today we have a brand new teacher in our Useful Content Classroom. Ryan Sullivan. Hi Ryan.

uh, be here. We've been connected for, I don't know, probably years at this point. So it's, I'm, I'm excited, man. Let's do it.

Yeah, it's great to have you on man. It's great to have you on. I, I've been following the content and there are a few things I want to ask you about the content that you're releasing in general, before we get into what we came to talk about today, which is like podcasting for business and how to make profitable content at scale.

Uh, but I'll, I'll, I'll get to that just now, but before we do that, could you please tell the people what you do and how you help your clients make useful content?

Sure. So we help B2B mostly service companies, um, create podcasts that are profitable or, you know, in another way of saying it is just have the podcast do what they want it to do.

Yeah. 

is 90 percent of company podcasts fail. You can quote me on that if you want, but just go and search them up. of them don't exist now. And if they were effective. Then they would keep doing it. 

So that is the problem that we have solved slash and are solving, um, in many different ways. 

when you say the podcast feel, what exactly does that mean?

Sure. Yeah. So a podcast it's that that's where it becomes a gray area, right? But my definition of a podcast failing for a company is that it's just not doing what they want it to do. in that case is, Oh, well, we, we launched this podcast. reality, they probably didn't really launch it. They just kind of like put it out there, right? And then Yeah, but we don't have a we don't have a hundred a thousand downloads an episode Well, then I would say Okay. Well Is that the goal that you what goals did you set when you came in? They're like, well, we don't really know So it's you go down this rabbit hole of realizing that there really weren't any goals to begin with

Yeah. 

another company do it and then they did it so When we talk about failure in podcasting for a company podcast, it's just whatever expectations you had, it's not meeting those.

But in reality, you probably don't know why you had those expectations to begin with.

Yeah. So when I hear podcast feeling, and I agree with you that if you don't set a goal, then you don't know where you're going towards and it probably is just going to eventually peter out. But is it possible? that if you have, if you do set goals and you have a podcast from a strategic perspective, that it comes to a natural end, a natural lifetime based on the strategic purpose of the podcast.

And then would you say that that podcast was successful?

Yes, so I'm not the arbiter of like, truth is what I always say. So, not here to tell you what to do with it. I'm just the facilitator, right? So I'm just the guide. So yeah, I mean, a company podcast, I mean, let's look at podcast SEO real quick. Let's do a double click on that. When...

When a customer sees that the service they're getting, that the product they're getting, is high effort, they value that product or service much more. When they see that it takes time and diligence and care to create a cup of coffee, they'll enjoy the cup of coffee more than if it feels easy to create. If we showcase effort in our work increase our sales 

This is Phil Agnew, a self professed behavioral science nerd, and the host of the UK's number one marketing podcast, Nudge. And on this episode of Useful Content, Phil shares with us five behavioral science, marketing, and copywriting tips. That are proven to increase the positive responses you get from your content.

Some people make content with incredible claims of instant results, but we'll discuss why it's important to make the things that you say, sound believable 

It always becomes more powerful when it's more believable. can be easy for a marketer to say, I've spent a lot of time working on it. But It's hard to trust it. 

It's hard to make it stand out. 

What is the best way to use I, you, or we? when you're talking to your audience 

Turns out, when people say you, when you direct the message at a single person, it's far more effective. 

And Phil shares with us what he discovered about how to persuade people from Apple's CEO Steve Jobs 

I did a two part episode on Steve Jobs about two years ago, a where I detailed every single psychological bias he used throughout his career, and I watched every single one of his keynotes twice, and I think the thing that I noticed when I watched them is at the start of almost every single keynote, he says 

Let's make useful content. 

Hello and welcome to Useful Content. And today we have a brand new teacher in our Useful Content classroom, Phil Agnew. Hi, Phil.

Hello, thank you so much for having me. I'm very, very happy to be here.

And I believe you 100%. We were just chatting before and, um, it was a really great chat to introduce who you are to my audience and of course, uh, introduce them to Nudge. But before we start to talk about the thing that we came to talk about, Phil, could you please share with people. What you do and how you help your clients and your listeners make useful content. 

I'm a behavioural science nerd, basically. I love this world of behavioural science, which for those of you who don't know is basically the application of psychology and science into changing how people make decisions. I'm a marketer by trade. I've spent the last 10 years in marketing jobs for tech companies like Hotjar, Buffer, and Brandwatch, but I've recently gone full time on my podcast, which I've been running for five years.

My podcast is called Nudge. It's the UK's number one marketing podcast and the most popular marketing podcast about behavioral science and marketing. And I basically spent all of my days interviewing people far smarter than me about behavioral science and how psychology can drive people to take certain actions. And then I guess the different thing about me, my differentiator, as the old marketer in me would say, is that I learn from these experts and then I, desperately try in any way possible to actually test it out for myself. So if somebody tells me to use a certain nudge to influence people, I'll go and use that on my email list, or I'll run a Reddit ad to test it out, or I will go and interview members of the British public to see if it works on them, or all sorts of experiments that I run to basically see if this psychology holds up in the real world, and I share those results on my podcast. So that's me.

Yeah. And it's fantastic. It's like, it's so practical and so real and it's evidence ba...

Hello and welcome to useful content 

And today we have a brand new teacher our useful content classroom Daniel 

Kading. Hi, Daniel.

Hey, thanks for having me. Appreciate you, uh, bringing me on and giving me your platform to, uh, spread some knowledge and good vibes.

Yeah, Daniel. So before we started here, we were having a

bit challenges, things we'd never had

on the podcast, but 

it's always good. 

It's always good to work through 

those things together 

and

figure them out.

So

good 

to go now. 

And uh, we 

a good talking about some interesting content things that you want 

to, to bring to the people But before we do that, 

could you share a little bit about yourself and 

how you help your make 

useful content? 

living in Colorado in the U. S., uh, started writing in high school. That eventually blended into a career in marketing and that transcribed into me eventually becoming a ghost writer and working on LinkedIn. Start building my agency and creating, crafting stuff on LinkedIn.

And it's just been a blast. I've, I've met so many people. I'm meeting you right now. Uh, you know, a long time ago, I remember looking, looking up to your content, the consistency, the level of, production value. Like we just, I just witnessed with you, you know, I'm definitely impressed with your desire to make sure it looks good, which is awesome.

Right. What I do with my clients to help them create content much more easily, cause I've moved more into like a overall social media role, as opposed to just being a ghostwriter. try to make sure that they have systems in place that are easy to do that Don't take up a ton of time.

I worked for a couple of agencies that just wasted so much time with the client. And it's like, we could do this in a much more hands off way. That would take only one hour per month, as opposed to like six hours. And it would be way less weight, way less hassle. And so eventually I left those agencies and I started my own because I just wanted to do things my own way, you know?

Yeah. 

Yeah. 

been writing since, well, I mean, like uh, since about the age of 

age of 17, you were in high school. 

Yeah. 

So I looked at 

your LinkedIn posts and 83. 6 percent of them are either 

text or and 

a text. 

Um, yeah, and so this, this, that's the start and you see you're by and large 

writer.

Yeah.

Yeah? definitely. I say so. I like to mess around with video and, uh, people have told me I'm good with video, but I, at my core, I'm a writer for sure.

So 

how has it been transitioning from being a freelancer trying to 

build an agency Has that been challenging?

Super challenging. Like, let's be honest. Yeah. Freelancing, you kind of get a pass. It's like, Oh yeah. You know, like you're just sort of figuring this out. It feels more like that. Or there's like the. You know, the Peter Parker with, uh, you know, the guy in the original Spider Man, he's just like, yeah, freelance, you know, it'll be great for a guy like you. And, uh, but there's like that vibe to it, you know, and then like you're building an agency and it's like, you know, like you really, in my opinion, it brings a lot of pressure of like, you gotta have your systems down. You gotta really bring something extra, you know, like there needs to be set up system from the point they pay their invoice to the point that their first piece of content go...

So let me level with everyone. I have about six episodes of the Useful Content Podcast that are unreleased. However, this week I was unable to finish the podcast. Edit, because this week is absolutely slammed with client work and so I'm out in the field. I'm hardly in office this week. We have lots of stuff we have to complete.

It's shoots, it's events, it's different things. And so I am not able to finish the edit of the podcast this week, which is very disappointing for me. And I'm sure it's disappointing for you because I have great episodes inside just waiting and ready to go out. But it has to be edited well.

And so I want to take time to do that. The good news is that we are having the opportunity to go back to our roots and go back to the start of the Useful Content Podcast with the very first official episode. of the Useful Content Podcast that I recorded with Alex Minor. Now, this is not the first episode of the Useful Content Podcast because there was a pilot episode.

But this is the first official episode that we start counting from. And so this is about video podcasting and how you can use that to make short form content. And it answers the question of whether or not that is the best way to make short form content. content. so Enjoy this one year old, still very relevant replay.

And next week we'll be back with a brand new episode. Let's make useful content.

So short form content is a big deal. Every major social media platform allows for it and in some cases prefers it.

But what is the best way to use short form video? And what's some of the practical things that you should know in order to get the maximum benefit out of using short form video content?

Today in our lesson, we're going to answer those questions and explore some other practical things that you should know in order to get the most benefit out of using short form video content. Hello and welcome to the Useful Content Podcast. I am your host, Juma Banister, and today we have a new teacher in the useful content classroom. Alex Minor.

How's it going?

going well, Alex and we are by no means strangers you were on my previous version of the show and that went really well. So now you're back

So, Alex, tell us a bit about who you are and your journey to creating useful content.

Well, I live in the. Infamous state of Florida in the United States, and I run a 

company called Eye Am Media. 

We're a video marketing and podcasting agency, and the way that I got here is kind of a long winding road, but suffice it to say I've, I've been a long, a lifelong creator. Just the method of creation has changed over time.

First it was writing, then it was music. Now it's the videos and, you know, I have a particular set of skills and, you know, to some folks that makes me valuable and I try to give as much value as I can and just, you know, use the things that I've learned to help other folks benefit.

Excellent. Excellent, excellent, I didn't know, I didn't realize that you had added on podcasting to your service offerings. That was all the way back in 2020?

I think it started more towards the end of 2020 or maybe early in 2021, and it, and it just came from client demand. I had one client who . You know, approached us and asked, Hey, can you help us create a video podcast? This was a client that we had already done previous video work with, and we were like, yeah, we can do that.

And so we helped them launch their, their podcast and then, you know, another contact referred somebody to me because someone had approached them to help. Do a video podcast and they were actually getting out of video production and more into just doing coaching. And so they referred that person to me and that person's been a client...

Hi, Jamal. Hello, everyone. Happy to be here. I hope I could, um, lend some useful insights. 

Yes.

be able to, uh, we know each other. I think the first time I saw you in person probably was at, uh, the sales as a profession conference. Maybe, yeah, we shared the stage together at that time. And, um, since then I've been kind of tracking you around the internet. Popping up in different places.

Most recent of which is on the media inside podcast we actually recorded. And I listened to that episode and, um, and I'm saying, Oh, sure. Like, I think it was that day I asked you to be on. I think it was

Yes, you did. Yeah.

Yeah. Yeah. So it's great to have you on it. Cause we kind of, um, we'll work an update and we finally got a date that would, yeah.

So LaShawn, could you tell the people what you do and how you help your clients make useful content?

I am a digital marketer. I am a certified digital marketer. Um, I have a lot of, I guess, Certifications qualifications in the space and most notably from Google. I attend a lot of their conferences. I am asked to be in attendance to a lot of the stuff that Google. Does within our Latin region, because the Caribbean is kind of lumped into Latin America and when they have, uh, events in North America, mostly the USC, so I would say I'm a certified Google digital marketer, how it is.

I assist clients and basically anyone to create useful content is helping you to understand. That making a data driven decision with how it is the content that you're going to put out is most useful for you and not to use guesses or gut feelings. I prefer to use data. It makes more sense.

This is a thing that we're hearing more and more about, and I think they are kind of two groups of people. They are people who are, Like the creative type and they love making stuff and that type of people. And then there are the people who like, okay, I need to know how this works. This is behind the scenes.

This is the data. This is what it's telling me. Uh, and of course there's a mix in between that I fall on the creative side. I think data might be one of the weaker things that I have in terms of the, how I create content. And, um, why is data so. Very important to small business owners.

Think about it this way. I'll put in examples because I'm, I'm visual also. So I have these little seashells and I'm thinking, Ooh, these are really cute. And my audience is going to love this because I think it's cute. And I think, and that they would love it. It's all handmade. It's crafted.

It's beautiful. But then I put it out into the world, into the public, into the space of social media, and I am getting crickets. Nobody is engaging. Nobody is liking it. I'm thinking why this is really cool. What I didn't do, the step I neglected to take was to find out are people interested in these handmade seashell filled bottles?

And if there is a niche audience, should I then be targeting my campaign, my ads, my sales? product to those people and not to just everybody, because we tend to think as small business owners, sometimes we think how we want to market this stuff. I want everybody to see it, but it is not, it may not be a product for everyone.

You may have a niche market and it would be more useful for you to target those people. You're more likely to get a sale there than if you just broad brush it. And target everybody. So that is a step where data comes in. If you did, and when I see survey, I want you to think about not, um, a big survey.

Everybody. You could put like literally a poll on your page and have your friends or friends of their friends an...

Creating content on YouTube has changed my life. It's changed my relationships. It's opened doors for me. I Could not have engineered in 2014 when we dropped our first YouTube video that this was going to happen 

This is Chris Do. An Emmy award winning designer and director who is the founder and CEO of The Future. An online education platform with the mission of teaching 1 billion people how to make a living doing what they love. Chris has over 27 years of experience in brand design, strategy, consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks, 

and today on Useful Content, Chris teaches us the good way to steal content. 

The good way of stealing is saying I want to honor the original creator, put their name, put their face. Say that this is where I got this idea from and I need to do one critical thing. I need to 

chris and I rank all of his social media platforms, and you'll be surprised to find out which one comes in dead last. 

last. 

why is it so low on the list? It's low on the list. I'm going to get in trouble for saying this 

And I'll just put it out there. 

Chris reveals his biggest source of content ideas 

and I'll tell you what it is, and it's going to surprise a lot of people. The biggest source for my content is 

And at the end of the conversation, Chris tells us the story of how we got cast on Amazon Prime's 60 Day Hustle. 

When I was looking into the environment, I saw the same number of people, this very red environment, not dissimilar to yours, and I was just like, my brain just completely froze. 

Today we are celebrating our 50th episode. Let's make useful content.

Hello and welcome to Useful Content. And today we have a brand new teacher. May I say a professor of creativity and business, Chris Do here with us. How are you, Chris?

I'm doing fantastic. Thank you very much.

Excellent. So Chris, I want to jump right into the questions and talk about some of your content, your process and everything surrounding that.

So let me just start off with a general question. So you consume a lot of YouTube. Yeah.

Yes.

Yeah. And I know you often speak to other creators. What is your point of view on the state of content In general, are we in a good place or a bad place?

I think we're in a great place. And what we're seeing is the algorithms continue to adjust such that if you're a new creator or if you've been creating for 10 years, you have an equal shot at reaching people. And I think that burned out a lot of creators on YouTube because they used to enjoy a lot of free traffic.

Thank you. But then I think what YouTube realizes, it's disproportionately sending traffic to a few big creators, and the big creators keep getting bigger. So it means that, although a small percentage, I think it's 10 percent of your audience, will see your new upload, the other 90 percent that you need to get, you have to earn.

And that makes us all honest, and to make sure that we're putting out the very best content that we can.

So do you see any specific, victories or dangers coming around the corner?

Yeah, I see the rise of. Multiple platforms to compete for creators and they all want exclusive content or or to have your content premiere on their platform first. And so they're all trying to figure out how to monetize now. So TikTok has a creator fund and so they give money to creators who are doing good content that are producing content consistently.

And then I think we see. Instagram trying not doing a great job of paying creators, but we know that YouTube is implementing a lot of different things including Educational portal now they h...