If your business is online, you have a global business. And if you plan to sell products or services in a different country, you have to know how to make content that is relevant to them. Today in our lesson, we're going to talk about culture, content and crafting a global content strategy. We talk about how you should enter an overseas market, how data helps you make important content decisions, and how do you transcreate for a place you've never sold in before. Here we go. 

Hello and welcome to the Useful Content Podcast and today we have a new teacher in the useful content classroom. Lee sma. Hi Lee,

Hello. Thanks for having me this morning.

it is great to have you on. because you are on LinkedIn, I've been tracking what you've been doing

and, um, how have things been in the last few months? I know you probably started to get serious on LinkedIn about nine months ago or so. How, how have things been?

Well, I have been LinkedIn on LinkedIn for what feels like 20 years, but I started a business eight months ago and then started posting content and developing ideas and gaining followers and enjoying, you know, the interaction. And mostly I've experienced a lot of really great connections with peers that, um, are helping me level my game with my craft. So it's, it's been a great experience.

So I've seen you gain the traction. It's been clear it's been from one level of engagement to the next, and you're refining your ideas. Is there anything you started at this, at the beginning of posting that has changed, that has really made a difference?

Topically in terms of strategy. Yes. My strategy and my thinking has evolved and I began posting, um, more for content marketers and now more for business owners. So, you know, your audience, who you're posting to. Evolves over time and your ideas evolve over time also.

Right. And has that change really made you consider how you will be creating new content going forward?

Um, yes. You know, it's an interesting question how your online brand and how the content you put out there evolves over time, because none of us have the answers when we start. And I'm not saying I have the answers now, but I get more confident in my answers and I start to understand. Based on interactions, what people want, you know, what kind of content they want.

Do they want templates? Do they want discussion, for example? So, uh, yes, it has been an evolution and you can't learn until you do it. You can study the LinkedIn Masters, you can read about hooks, but you can't understand your audience until you do it for six, seven months. It really doesn't click until the six or seven month part, despite what the gurus say.

Despite what the gurus say. Alright, so I want to get back to what you just said, but first, let me introduce you to the people. Can you tell the people, uh, what you do and how you help your clients make useful 

Absolutely. So I am a content marketer. And my thing is process. So I believe in keeping it simple. I believe that people can put together great content programs without a lot of fuss, without a lot of channels, without a lot of content types. I help put structure in place to do that, starting at the beginning with the buyers, who they are and what they care about, all the way through to promotion. I,

I'm all about simplicity.

right. All about Synthes. I like that. I like that. And so let me get back to what we were talking about before. And so you really believe in order for somebody to develop their content strategy properly and know what pleases the people and what works for them, obviously you're looking for revenue and leads and you're looking for a new place into business that you have to put your hands in the thing and actually.

Do it. You have t...

If you're not making content that is about the customer, then you're making the wrong content.

But how do you find out what your customers want? Where do you start what is that process like? And how can AI be used as a tool to enhance your content creation? Today in our lesson we answer all those questions. And we look at proven methods as we seek to make you a better equipped business owner when it comes to creating customer centric content. Here we go. 

Hello and welcome to the Useful Content Podcast, and today we have a new teacher in the useful content classroom. Christine McLean 

Lewis. Hi Christine. 

Hi everybody. I'm so excited to be here. 

The last time we won a podcast together, you were just Christine McLean.

So Things

have changed. slightly. 

things have changed Things have changed. 

Great. 

and I'll have a ring on it. 

That's, that's good. Ring on. It is good. And it's so, it's so great to have you back. I, I recently was on a, a live stream with one of my, one of the people I like to live stream with and I mentioned you but not my name. And I said that you are one of my favorite content creators on LinkedIn. And I, I follow a lot of people with hundreds of thousands of, of followers, but even though I do that, I think that you are still heavily underrated in terms of the value you provide. So it's good to have you 

back on the show.

thank you so much and I really appreciate you saying that. I'm humbled. 

Excellent. All right, so let, let's share with the people, how you help your clients make useful content and what you, you do 

for them. 

All right, so I help my clients make useful content by focusing on the customer first. And I know that seems like something that's very obvious, but when I speak about focusing on the customer first, I really build. Content strategies and content based on an understanding of who the target customer is, what their problems are, and how the content can help them address those issues. So I focus on customer research a lot. I speak to actual stakeholders in whatever industry you're in, and get feedback from them about the challenges within the industry. Speak with their existing customers. I look at reviews, I do as much as possible to understand your customer and figure out how content can help them achieve their goals. So that's how I create useful content for my clients. 

It's interesting because you are a content strategist And you believe in customer first, content So how would you define, I know you just talked about it a little bit, but how would you define customer first content? 

All right, so customer first content is. any type of content that you create, whether it's a blog post, a YouTube video, or podcast episode, whatever the content medium is, that content is based on empowering your customers to become their best. Sales to achieve their goals. And in doing that, you're not necessarily pushing and promoting your product, first of all, but you're paying attention to the needs of your customers first and foremost, and helping them to achieve what they would like to achieve. 

and the work that you've done with your clients. Have you seen cases where people are just not interested in what the customers have to say or what they think?

I've found that. Clients sometimes have this perception that what? That they know all. So like they have their internal conversations and they figure that, okay, this is the best thing to do because this makes sense. And you know, based on our thoughts or our ideas, we think that this might work and we think that this, um, is the best thing to do without actually speaking to people within...

Today in our lesson we're going to look at how to make your business a media company.

We discuss identifying your target market, setting clear marketing goals,

managing your resources effectively.

And in the end, we talk about why relationships are crucial for business success. Here we go.

Amy.

Hello and welcome to the Useful Content Podcast, and today we have a brand new teacher in the useful content classroom. Gresham Harless Jr. How are you going, Gresham? I.

I am doing awesome, drew. I'm excited to be here.

Excellent, excellent. I, I know that you have a massive body of content and a massive body of work. You've been putting that together for a long period of time. We kind of discovered each other, I think, on the Facebook podcasting group, and, when I saw what you were doing, I said, you know, I have to talk to you.

I. About how you're building out this digital stuff. 'cause you're someone who focuses on building out a person or, or a small business as a media company. So tell us a little bit about what you do and how you help your clients make useful content.

Yeah, absolutely. So we're, we're all in the media business, as I usually say. I say you are a media company. That's my whole kind of marketing philosophy.

Um, a lot of what we do is around like website design support and SEO services, so we try to provide that foundational level. Um, but, uh, as you know really well, you know, SEO is very all encompassing of most things that you do in marketing.

But, um, going back to that, being a media company, having that mentality, that mindset, it's all around understanding how you can create content for the people that you're trying to target. So, you know, way back when I was trying to figure out what I wanted to do, how I would, you know, Build out the business.

How I would try to distinguish myself. I'd already been building some things around, um, CB Nation, which is the content and information for entrepreneurs and business owners. And so I decided to just kind of marry those two because I knew that entrepreneurs, CEOs, business owners are always trying to get their name and information out there.

So, um, I tried to use content in, in terms of building that media company to try to connect, build relationships with the people that we're ultimately trying to serve.

Right. And so I, I know that the whole idea of being a media company is something that has come up, um, over the last few years. I think you may have been saying that since 2011 or something like that. You've been saying that for a while. people give you pushback about the concept of being a media company?

I think so in the sense of. Understanding like media and what that looks like. I think that's where the pushback comes in because automatically, whenever we hear the word media, we're thinking of something. Um, the way that I really look at media is simply the creation of content. Um, that content is, can be very broad if you really think about it offline when you're handing out your business card or you're talking with somebody at a networking event.

To some degree, you're creating content. If you're online, obviously you can create blogs, podcasts, social media, content. All those things are content. So when I look at it and you know, as I've started to even evolve it, how I looked at it, um, it's a lot broader than sometimes people think. And, and I think when people like kind of redefine it and look at it from that perspective, they start to see that, hey, I am actually tal...

These days, artificial intelligence is everywhere. But how can a business owner use AI to make better video content?

today in our lesson we explore AI powered video creation tools. We look at five tools that can enhance the quality of your video.

Help you to repurpose the short form video with little effort.

And we're going to look at one special piece of software. that can help you speak a language you never learned. Here we go. Amy.

Hello and welcome to the Useful Content Podcast. And today we have 

a new teacher in the Useful Content 

Classroom, 

Carl Yeh. Hi, Carl.

Hey Jeeva, how's it going?

It's going 

pretty well, man. I'm 

glad to have you on the podcast today. And I know we've been on LinkedIn 

together 

for a little while. Actually, uh, I know you as a video content creator and strategist on LinkedIn, but you are involved in some new 

things these days.

So could you please tell the people what you're up to 

these days, how you help your clients and the 

people you 

serve with, with useful content?

I

made the transition from, I 

guess, like marketing and video 

marketing to AI,

AI artificial

and really helping businesses strategize on how to use, 

implement.

AI operations

and really how to integrate it into their 

business. And because I think there 

is a, 

for 

me, I believe there's a widening gap.

that

is a cause for 

concern 

between the 

people who use artificial intelligence frequently, and that includes creators and those who don't. And as that gap widens and a couple of reasons why that gap has happening is because the technology. Is moving so fast 

that 

education, 

like 

People can't get educated fast enough that there's something else 

that replaces it or something else new 

or some new feature.

And as 

people are trying to learn it, 

it just keeps iterating and evolving so fast. And sometimes 

it's very difficult for people to catch up. And then from a creator side, us creators, especially the AI creators, 

we're 

creating a lot of content around the newest tools, why it will change the world. Where I think the gap is, we need to be able to teach people 

how 

to actually use it in a business context.

Not just use it, but 

actually use it that it'll impact, 

you know, 

their 

day to day, be more 

efficient, be 

more productive. Also impact, like, how do we do it to impact business goals and objectives?

Right. So, so you would have transitioned of, uh, late 2022 strongly into AI. I was around that time.

Yeah, so, like, I've always, I've 

AI 

since about 2016. And, but it's more about like, 

Hey, these are all these neat use cases and you 

can kind of see where it potentially is going. But just like everybody else, you didn't expect it to actually blow up until like, you know, late November, 

2022, when chat GPT exploded and just enabled so many people 

because AI is, 

is in 

everything that we.

We use, right? So the Google algorithm, you know, social media algorithms, 

you know, what we see on 

Netflix,&nb...

Long form video is the new way to create almost unlimited content for your business. But how do you turn that long form video into relevant content that will feed every single marketing channel relevant to you? Today in our lesson, we're talking video podcasting. Should you have an interview podcast or go solo? How often should you publish your podcast? And how do you repurpose a big in depth piece of video content into smaller relevant pieces of content that will work for you? Here we go.

Hello and welcome to the Useful Content Podcast, and today we have a brand new teacher in the useful content classroom. Rich Hi Rich.

What's going on? I'm excited to be here. Thanks for having me, man.

Great to have you on, man. You've been on LinkedIn with me for a little while and I think I inserted myself into the middle of your journey, ending up where you are right now, running this video podcasting agency. Could you tell the people about what you do and how you make useful content for your clients?

Absolutely, uh, as a lot of us know, Uh, you know, you have to scale your content in order to scale your brand, and that's exactly what we do. Uh, we try to do it through video podcasting, which is a way to just all the effort, uh, that you need, but boil down into maybe a one hour show, right?

So try and multiply the content way you can multiply the touches and the places you can show up and do it across all the mediums that actually matter, which, uh, are obviously, you know, a written medium. Video medium and then the audio medium, which are three totally different audiences. So we try and cater to all your audiences and that's the purpose of a video podcast, and that's how we'd love to help people.

So, I mean, when, when you think about how you repurpose your content, particularly from a video, content perspective, starting video first 'cause that's what you do. I know that you ran a video agency before video production agency before and you transitioned into video podcast. Um, what caused you to change from that into video podcasting?

Oh man, that, that's a great question. I like legitimately. Great question. No one has asked me that. I, I think, I was doing a lot of talking head, uh, content for CEOs and I really enjoyed that. And I call it a show up and shoot model where I would travel to you and I'd be like, okay, let's bang out, you know, in the next few hours, let's bang out, uh, you know, 40 something pieces of content.

So at three pieces of content a week, that's, you're good for three months and you don't have to see me for all that time. And I like that model a lot. And, and we will rarely still do that, but what I realized was, You know, just, you're just going for the quantity at that point. You know, you're just kind of trying to get your hook, you're trying to get the meat and you're trying to get, you know, the c t A in the end and you're trying to do it all in 60 seconds or less. as we know, even though you have up to 90 seconds on a lot of these short form platforms that are, are specifically platforms that cater to short form, it just gets less and less. It's like, dude, you need to be interesting 0.5 seconds into that thing, whatever it is, because everyone's in scrolling mode, right?

So, Uh, had been a podcaster as you are, and I was a fan of podcasts, and I just realized that there was just so much more meat in long form content, and I'm like, I do it. know, some of these people are just fantastic storytellers. Like, why are we kind of shoving them into a corner? Just because that seems to be what's hot right now.

Podcasting has been growing steadily year, over year, over year. So, uh, the pivot just became As a way for people to not have to rush and just cater to algorithmically driven platforms and just, you...

Every business needs new clients to survive. And having quality leads for your business is the beginning of having long term clients. But How do you generate leads? And what do you do if you need help generating leads? Today in our lesson, we're going to look at lead generation and search engine optimization.

Why small businesses should focus on getting leads. Why bigger businesses should focus on getting their SEO right and why all businesses should be focused on making higher quality content. If they want to rank higher in Google searches. Here we go.

Hello and welcome to the Useful Content Podcast, 

and today we have a new teacher in the useful content classroom. 

Scott Galin. Hey 

Scott. 

great to be here. Thank you for having me. Definitely looking forward to the conversation.

So the deal is, this podcast is fairly new, this form of it. And I actually discovered you on the Facebook podcast collaboration group, and I put out a call and, uh, you didn't immediately respond, but 

somehow like a week later you'd end up. What did you see to make you want to inquire about the podcast?

I think the fact that your podcast are very much focused on teaching something that resonates a lot with me, uh, throughout my journey in digital marketing. I've done a lot of education to, and whether it's working with clients or whether actually teaching as part of various different colleges and kind of, uh, educational startups here in Toronto, um, I really became passionate about sharing.

My knowledge, my experience with digital marketing, SS E O S C M, uh, and even entrepreneurship in general. And so seeing podcasts that align with that, uh, passion of mine, definitely something that I always try to, uh, reach out to and see if there is a, if there is an opportunity to have a conversation and, uh, share as much knowledge as I can with the audience that you and other podcasters have. 

Yeah. And that's, that's great. I know you have a lot of knowledge to share in that area. S E o Ss e M, lead generation, and things of that sort. Because I've checked you out and you do speak a good game. I know you have stuff to back it up based 

on your history. So tell us a little bit about your journey to getting where you are and how you create useful content for your clients. 

I. actually originally started in computer engineering, Uh, graduated with a degree in it and, then went to work for a m d graphic cards company. quickly realized that it wasn't really something I wanted to do. and, uh, started to do quite a bit of web design, web development. on the side. And that just got me involved in digital marketing, as well as web development. And so, eventually I quit my career in computer engineering. Went into digital marketing, started working for large enterprise, agencies. So dealing with clients like K P M G, TD Bank, Toyota, uh, and basically doing a lot of ss e o on enterprise level.

So very much focused on technical ss e o focused on content marketing. That was really what we were, uh, we were really working on it for those clients and then eventually started to, to learn more about small businesses, doing a little bit of . Freelancing for small businesses and realized that, hey, why not to launch my own agency.

And so now I run my own agency as well as a number of traditional businesses of my own, that also we are, we also utilize all of the digital marketing knowledge that I have, as part of the journey. Uh, Been teaching a lot for teaching for five years now, and, uh, you know, teaching ss e o and ss a m to students of various backgrounds.

So some students own their own businesses, some students are changing careers just like I did once in once, uh, back in the past. And then some students who are just trying t...

Welcome useful content community to the useful content podcast. And today in this bonus lesson, I'm going to share with you seven things I want to get done in 2024. Now I know every single content creator in existence is going to be sharing lists and goals for 2024 and while that is not something I would usually do I would just present my content strategy for the year.

Today I want to take a bit of a different approach in that I'm not going to present any lofty goals I'm going to present Seven simple things that know I have to do that I want to be accountable for. And so it's just some thoughts I've been thinking about for the last year or two years. Some of this has been stewing for the last three years. And so it's come to a point where I feel like I need to set these goals and set a timeline for accomplishing these things. So I'm going to share with you these seven things.

So if you listen to this and any of these ideas resonate, you can take it back and see if it applies to your own content strategy and then implement the exact thing over the coming year.

So let's get started. And as with all good things, we must have a theme. And so the theme for my content this year, the changes and the goals that I want to have for my content this year is systems and simplicity. So I want to build out content systems, but I want to keep things as simple as possible.

And you see why that is the case later on when I'm going through the list of these seven goals that I have for content this year.

Okay. Goal number one, finally launch the useful content. website. Now, this has been a major gap in everything that I've been doing over the last couple of years in building out useful content. And it really is something that I should have done earlier. But as you know, you have to go through a period where you test things and you figure things out in order for you to have.

the platform to build certain types of content. But having a website is really in line with moving more towards owned media and relying less on social media and other types of media. And so Having a website is going to fix some things inside of my content strategy, namely, it's going to be able to, engineer the customer journey in a more predictable way so that when you have a website, you have a hub online that people can actually go to where you can send them there to sign up for your newsletter.

Then you have a way in which you can get people on your mailing list and because that mailing list is owned by me, it is not subject to the whims and fancies of the algorithm and or the owners of the platforms. And so I'm moving more towards that.

I actually have a mailing list is around a hundred persons. And, uh, I want to expand that. And I'll talk more about that later on, so the podcast is something I'm going to grow. Email is something I'm going to grow. And the core of that in terms of the funnel and the customer journey has to be the useful content website.

And I already have the URL for that. In fact, I've had that URL for, uh, well, I guess almost a year. I tried different things, different URLs. And I finally came up on the one that I want, which is makeusefulcontent. com. 

So when it does launch, it's going to launch under the domain. makeusefulcontent. com. So you can look up for that. That is probably going to happen within the first quarter of 2024. So the second content goal I have for this year is to simplify the language of all. My content. And of course, those who know me might be saying, well, you are pretty understandable and your content. It's pretty clear. And you don't use language that we don't really relate to. And while I might be true to a great degree, it could be even better because I've taken time to craft the language in a way that is really relatable and that...

Useful Content Podcast - Social Media is NOT enough. What every Business Owner should know about Content Strategy - Teacher Ricqcolia Phillip

Many businesses struggle with content and they can't clearly answer whether they have a strategy or not.

But today in our lesson we're going to look at some of the often overlooked questions about content marketing strategy.

What are the real benefits of using different content formats?

What is the difference between just using social media and using content to grow your business?

Should you as a business be paying closer attention to user generated content? And finally, is being a thought leader really a thing? And should you aspire to be one? Here we go.

Hello and welcome to the Useful Content Podcast, and today we have a new teacher in the useful content classroom. Ricqcolia Phillip. Hi Ricqcolia

Hi Juma. Thanks for having me here. I'm really excited to be here.

It's good to have you on. I, I think the first time we would've met in person was at a local event. The first one I went out to since the pandemic, I think it was Digi Mark, maybe.

It was the same for me as well, first major events since lockdown. Yes.

And I think at that time you were talking about uh, you were doing a presentation on content marketing.

That was a pretty exciting and fun time. It, I think that is what made that event even more spectacular because I was invited to take part at first and then I was invited to speak. then by extension I got to meet a lot of pretty amazing people in, you know, the business and uh, marketing space, including yourself.

So that was a really great day for sure.

I find that, you know, those local events are very useful and my hope is that in the future we are able to have more of those for the development of the marketing space and for people who want to know business owners, et cetera, inside of Trinidad and Tobago. And you are not the first Trini on the podcast for this season, but you are one Trini that I wanted to talk to, especially since uh, I was aware of the things that you.

We're doing, so please tell us a little bit about how you serve your clients and your journey to creating useful content for them.

Yeah. So official title is Content Marketing and Strategist. And a big emphasis on the strategist because I've recognized that there are a lot of clients and businesses on the whole that They know they want content. They know they need to be visible. They know they need to, you know, get their messages, I this and the other, but they still struggle with the how, they still struggle with how to connect, putting out the content and the marketing and connecting it. You know, efficiently with their business and their goals and their objectives, and of course by extension sales. So my job essentially is to help them develop a strategy that allows 'em to show up and not just show up, but show up with value and purpose and strategically showcase to their target audience and Whether it's their existing audience and new clients as well, why they are the go-to product or service for them, how that particular business serves a particular need or desire for the end user or the customer, the potential of customer. do that through content marketing. 

So Ricqcolia from your perspective, what is content strategy?

What is your take on content marketing?

Content marketing is essentially, you know, just a, a marketing strategy that allows businesses to attract and engage and retain their, their, their audience by creating relevant and useful. See what I did there? content for their audience. So it's would say that it's more than just saying, I'm selling X for Y or Z dollars. It's showing That particular end user. All right, well, this particular b...

92 percent of podcasts fail. But today on our lesson, we're going to talk about how you can start a successful podcast. Today we learn how to optimize your podcast. Why starting with an end goal in mind is critical and why the first seven seconds of your podcast opening is most important. Here we go.

Hello and welcome to the Useful Content Podcast. And today we have a new straight talking teacher in our Useful Content Classroom, Neal Veglio. Neal, how are you today?

I am absolutely ecstatic, especially as you got my name right. You said it. You nailed it straight off the bat, so thank you for that. Appreciate that. Juma.

The truth is I, went on Google translate. I Googled the name and um, let them pronounce it for me. Cause when I went to your LinkedIn and I hit on the pronunciation stuff, you're so smooth. You say it so fast So great. It was great to have you on. I think it's worth mentioning that I found you on LinkedIn and the manner in which I found you is interesting because it's in alignment with your general brand, which is this straight talking person, you were in the comments of another LinkedIn user pointing out why the thing they were saying about podcasting wasn't right, do you often get yourself inside of the comments saying those things?

I am not very good at letting things go, and one of my big problems is if I see someone who is considered to be an educator in the space and they're giving poor education, then I find it really difficult to just sit back and just go. You know what? I'm gonna be polite. 'cause the thing is, I think, and I, I saw somebody else make the point about this is, you know, if you've got nothing nice to say, don't say anything at all.

I don't agree with that 100%. I completely disagree with that because this is not about your dynamic relationship between you and another creator, another social media user. This is about your responsibility as a human being who understands a thing. Making sure that other people who maybe don't understand a thing aren't led down the garden path. By a false profit, which is, to be honest, how I see these people. They are individuals who somehow have managed to build an audience and it's low hanging fruit kind of content and data that they're putting out there. And there are some really clever people who are great marketers who can build that following and build that community. Who actually are giving bad advice. And so, yeah, I really struggle. I mean, some people probably see it as really rude and a bit aggressive, but to be honest, those people aren't my tribe anyway. That's how I, you know, I've made that decision a long time ago that if people don't like me because of the advice I'm giving, even though it's in their own best interest, then I'm fine with that.

You don't have to follow me, but you know, at least if I'm interacting and you see it, then at least you, you can. You know, rest in the knowledge that it's decent quality advice.

Yeah, and I think that's what stood out to me when I saw the comment, I was like, I need to follow this guy immediately because I, myself, I'm a fan of a good disagreement when it's, it's properly done. And I found that if somebody is willing to share the straight knowledge with you based on experience, because you've been inside of podcasting for almost over 20 years now.

And that is your area of mastery. I think, yeah, I can move with this. I can move with this person and find out more from them because clearly they know more than I do. Part of your story is that you were on radio and you were one of the first people in the UK to upload your show to the internet, and this was before there was any social media.

what possessed you to do that, Neal?

Honestly, it was a bit of ego had I had a section of my...

forget your logo. Today on the Useful Content Podcast, we take a look at how small businesses should use tools and systems to brand themselves.

We discuss brand experience, email marketing, and answer the age old question of Do I really need a website for my business? Here we go.

hello and welcome to the Useful Content Podcast and today we have a new teacher in the useful content classroom, Cassia Marina.

Hi everyone. 

So Cassie, it's great to have you on. I think we may have encountered each each other on TikTok. Possibly when I was, it was TikTok, I was active there. I would call that back in the days.

Now, 

TikTok back in the days. 

Back in the days and and yeah, I was kind of following your content and so now you're on LinkedIn. So we, we connected there as well, which is good. 

So tell the people what you do and how you help your clients make useful content.

Okay. So essentially I am a brand strategist and web designer and I help business owners develop a plan for their business, develop their branding and help them launch their business in the online space.

Right. So is your branding expertise mostly focused on identity or is it focused on the intangible parts of branding?

It's the intangible parts as well, because this is where the strategy part comes before the visuals, because it's really difficult to execute an efficient visual brand without doing that upfront foundational work, which is part of the framework that we do.

Right. And today we're gonna talk about our framework and that framework emphasizes the importance of branding yourself and how to do it effectively. What's the, name of the framework?

The name of the framework is the complete brand framework.

Complete brand Framework So I guess, you are telling people this is how you make a, a whole brand that is ready to go to market type of thing. Yeah.

Yeah. Yeah. Specifically for the online space, but really and truly the brand system that I have helps you online and offline as well.

All right, so we're gonna talk a little bit more about that and dive into to how people can actually do that and why that is. I. Important. So a big part of your, your belief is that if people want to build a brand online it will require that they show up with appropriate strategies for themselves personally and also for their business.

Why do you believe that that is important?

um, See in the online space, especially, I mean, Advertising in general, it's a mad dash for attention, right? You want to get in front of the eyes of your consumer and you want to deliver the message that you have to deliver to your target audience, but first you have to gain their attention. And how do you do that?

You have to stand out in a very noisy market, place..

so we often hear this term, noisy marketplace or noisy internet. In your own words, what does noisy mean?

Noise is where you're hearing like a lot of things, but there isn't any clear message into it. Whereas, when you have a clear message, it sounds like music. So your ears just naturally tune into something that sounds good, and it sounds good because it's resonating with you. But other than that, there are a lot of people, especially creating content, and it really doesn't provide any real value. They're just there to show up for cheap likes and comments and looking for that viral movement rather than creating content that is Strategically geared towards their ideal target audience and who they're actually here to serve

Right. So is it your thought that likes is less important than building relationship or looking to have a clear message or speak to your Ideal clients?

I believe it's important, but it's not the sole driving f...