In this episode of the OpsStars Podcast, Jon Miller, CMO at Demandbase, shares why using data to drive account intelligence can help sales and marketing teams be more relevant by aligning go-to-market motions and messages to the buyer journey.

Episode resources

• Jon Miller on LinkedIn
• Jon Miller on Twitter
• Demandbase Website
• Opening keynote speech at the June 2021 ABXperience
• Join the OpsStars Community

Episode resources:

• The OpsStars Podcast Website
• LeanData on Linkedin
• LeanData on Facebook
• LeanData on Twitter

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OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson