Matt McWilliams is the go-to affiliate guy, which means he's very good at helping people—including Tony Robbins and Dean Graziosi, Shark Tank's Kevin Harrington and Lewis Howes—get their networks on board to help them sell their products.

Now he's launched his first book, and he employed those same strategies to drive pre-sales. While his efforts didn't land him on any bestseller lists, they did help him add numerous people to his newsletter list and sell a bunch of other products.

He has numerous tips for those who want to find the right people to help them launch books, including studying how marketing-savvy authors do book launches, using Amazon for all its worth and remembering that no response just means reach out again.