Jai Butler • The Digital LeadHer Podcast

Using AI for Digital Courses, Masterclasses vs. Cohorts


Listen Later

Per the TikTok Creator Burnout Statistics (Creators 4 Mental Health study), from TTSvibes.com, discussed how the platform’s economic engine depends on creators who are chronically over-producing for under-compensation.

* Survey of 542 North American TikTok creators in 2025:

* 62% report burnout; 74% among creators with 8+ years’ experience.

* 65% report anxiety or depression tied directly to creator work.

* Nearly 10% report suicidal thoughts—about double the general population.

* The TikTok algorithm refreshes preference signals every ~6.2 hours, quietly enforcing an expectation of near-constant posting.

* 71% of creators earn less than $30k/year, while TikTok earns $23.1B in ad revenue (2024).

The algorithm cannot love you or hate you. It can only optimize for revenue.

You get to decide how much of your life you give it.

Check this out : learn about my current offers and courses

REFRAME: “I have to be everywhere all the time” → “I am building an asset library and a sovereign audience; platforms are traffic, not home.”

xo

Jai



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedigitalleadher.substack.com/subscribe
...more
View all episodesView all episodes
Download on the App Store

Jai Butler • The Digital LeadHer PodcastBy Jai Butler