Do customers differentiate between online and in-store shopping? Listen in as David Cost, Vice President of Ecommerce & Digital Marketing at Rainbow Apparel, shares his thoughts on omnichannel marketing and why it's more important to eliminate differences between online and in-store shopping experiences, adapting to changes in retail, and keys to success.

Do customers differentiate between online and in-store shopping? Listen in as David Cost, Vice President of Ecommerce &amp; Digital Marketing at Rainbow Apparel, shares his thoughts on omnichannel marketing and why it's more important to eliminate differences between online and in-store shopping experiences, adapting to changes in retail, and keys to success.

Using Analytics to Understand Retail Customer Behavior

Want to learn how to do digital right? Join hosts Michael Loban and Neil Hoyne as they interview expert marketers and discuss all of the things that can and do go wrong with digital marketing. Follow along to learn from others' digital marketing misadventures.

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Using Analytics to Understand Retail Customer Behavior

Using Analytics to Understand Retail Customer Behavior