Misadventures in Digital Marketing

Kristina Podnar, consultant and author of The Power of Digital Policy, joins today's podcast to discuss the importance of digital privacy and why you need a digital policy steward at your company.

How do you ensure your company and products stand out in a crowded market? Our guest today, Eric Le, joins us to share his ideas and experiences marketing products in the health & wellness space.

Michael Mina, business analytics and data science professional, joins the podcast to discuss what decision science is and isn't along with how analytics improve customer experience in the financial sector.

Whether you think it’s a good thing or not, artificial intelligence is being used by marketers - through our technology, through our phones, through our televisions, through our cars - every day. William Ammerman, author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning” joins Michael to discuss both the benefits and risks in AI .

Summer Crenshaw, COO, CMO, and Co-Founder of tilr, joins today’s episode to discuss the changing landscape of recruiting and the use of algorithmic hiring processes to drive how companies and job seekers connect.

How do you win with LinkedIn advertising? AJ Wilcox, founder of B2Linked, joins the podcast to share his LinkedIn ads knowledge and provide tips for deciding if it's the right channel for your advertising budget.

Listen in as Cameron Herold, founder of COO Alliance and best-selling author, shares his passion for free PR and how organizations can take control of their message by creating an in-house PR team.

It's a conundrum. Do you focus on innovation or do you focus on scalability and reduction of waste? David Kaul, Director of Measurement and Analytics at Google, joins the podcast for a wide-ranging discussion about the relationship between digital waste and innovation.

Why do digital transformations fail? Tony Saldanha, author of "Why Digital Transformations Fail", joins the podcast to discuss some reasons for failure and provide insights into how companies can successfully tackle digital transformation.

Do customers differentiate between online and in-store shopping? Listen in as David Cost, Vice President of Ecommerce & Digital Marketing at Rainbow Apparel, shares his thoughts on omnichannel marketing and why it's more important to eliminate differences between online and in-store shopping experiences, adapting to changes in retail, and keys to success.