My guest for this episode is Kylie Slavik, of KylieSlavik.com.  Some topics covered in this leading edge conscious business podcast episode include:

• What are archetypes and why are they so powerful?
• What are some examples of businesses using archetypes to grow?
• How to use archetypes in an effective and ethical way.
• Why the marketing of so many conscious businesses feels weak.
  

As always, there is an opportunity to dialogue and colearn about this topic - including with the host - in the Awarepreneurs Facebook group.