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Host Ryan Carlson talks with Conrad Clemson, CEO of EdgeBeam Wireless, about using broadcast TV (ATSC) signals to deliver large downstream data payloads as efficient multicast—sending one transmission to reach many endpoints—while using 4G/5G with a Soracom eSIM for control, acknowledgments, retransmits, and security. Conrad contrasts broadcast tower coverage and capital efficiency with cellular’s dense tower topology, emphasizing applications where many devices need the same content: digital signage fleets, software/map updates for cars, video distribution, LLM/model updates, and RTK GPS correction data for higher-precision navigation. Use of dual-radio M.2-style card presents as standard IP to host devices, supports common internet protocols, and can provide an “air-gapped” path for secure environments. The episode also covers scale economics (per-endpoint transmission cost approaching zero), flat-rate outcome-based pricing, and why Soracom’s cloud-native, carrier-grade platform helps EdgeBeam launch faster.

00:00 EdgeBeam Wireless Interview with Conrad Clemson

00:27 Broadcast Connectivity Intro

01:33 Why Broadcast Beats Towers

03:15 Multicast for Massive Updates

04:44 Smart Signs and Kiosks

08:08 Hybrid Device Two Radios

09:59 Security and Air Gapping

12:03 Bandwidth and Scale Math

15:09 Costs BOM and Car TCO

18:30 Business Model Outcomes

19:39 Sell Outcomes Not Savings

20:55 Multicast Hardware Onboarding

21:53 Flat Rate Pricing Model

24:33 New Signage Content Plays

26:38 Edge Computing Meets Multicast

28:24 Best Fit Use Cases

29:40 Enhanced GPS Corrections

32:16 Why Soracom Partnership

35:59 Wrap Up And Next Steps