Send us a text
In this episode of What To Expect When You're Connecting, host Ryan Carlson speaks with Nathan Hoel, Co-founder and CTO of BinSentry, a company in the smart agricultural technology market. They discuss the challenges of ensuring reliable connectivity for IoT devices in rural areas, the importance of customer-centric solutions, and the hurdles BinSentry faced with different IoT connectivity technologies. Key topics include BinSentry's use of time-of-flight sensors for accurate feed inventory in silos, dealing with microfretting in SIM cards, and the impact that a flexible and reliable IoT connectivity partner has on reliability, support, and the impact on cost savings. Nathan shares insights on maintaining focus as a start-up and the significant impact of precise billing models on their business operations.
00:00 Audio Podcast- Full Episode
00:33 Challenges in Animal Feed Management
01:02 BinSentry's Technological Solutions
03:00 Customer-Centric Approach
06:23 Processing the Data of Taking Measurements
09:42 AI and Image Processing
11:45 The AI Training Process
15:44 Inventory Management and Business Impact
18:48 Staying Focused on the Mission and Avoiding Scope Creep
19:55 How saying no is the key to maintaining focus and a winning market strategy
26:29 Digging into Technical Topics for Product Development
26:51 Connectivity and Radio Selection
32:10 Reliability Lessons Learned
32:43 The Vampire Issue: Solar Panel Problems
34:07 Importance of Carrier Relationships in Rural Areas
36:28 Soracom's Proactive Problem-Solving
40:18 Temperature Challenges and Industrial SIM Cards
46:56 Billing Model Innovations with Soracom
59:09 Final Thoughts and Reflections
01:00:08 What is Soracom to You?