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Using Community to Build Trust (and Ignoring the Algorithms) with Erin Simmons
What if every piece of content you've pushed out to "stay visible" has actually been quietly costing you, not in reach, but in trust? In yourself, and in the people you're trying to reach.
There's a pressure most creators know intimately but rarely name out loud: the pull to make content that performs rather than content that actually sounds like you. This episode explores this very topic and asks what it's really costing us.
Erin Simmons joins the show to explore the hidden erosion that happens when we optimise ourselves out of our own voice, and why community (not better strategy) might be the most powerful way back.
About Erin
Erin is Managing Director at the Women in Tech SEO community—focused on maintaining safe, inclusive, and helpful spaces. With 15+ years in marketing and analytics, they now focus on better understanding people and connecting them to the relationships and resources that support them most.
Where to find Erin
@erinsimmonsfreelance on Instagram
Erin Simmons on LinkedIn
Erin's Website
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Resources used for episode
- Himee Senanayake LinkedIn
- Areej AbuAli LinkedIn
Check out all episodes
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
Give us a one off donation
View all episodes
By Sarah & TazminWhat if every piece of content you've pushed out to "stay visible" has actually been quietly costing you, not in reach, but in trust? In yourself, and in the people you're trying to reach.
There's a pressure most creators know intimately but rarely name out loud: the pull to make content that performs rather than content that actually sounds like you. This episode explores this very topic and asks what it's really costing us.
Erin Simmons joins the show to explore the hidden erosion that happens when we optimise ourselves out of our own voice, and why community (not better strategy) might be the most powerful way back.
About Erin
Erin is Managing Director at the Women in Tech SEO community—focused on maintaining safe, inclusive, and helpful spaces. With 15+ years in marketing and analytics, they now focus on better understanding people and connecting them to the relationships and resources that support them most.
Where to find Erin
@erinsimmonsfreelance on Instagram
Erin Simmons on LinkedIn
Erin's Website
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Resources used for episode
- Himee Senanayake LinkedIn
- Areej AbuAli LinkedIn
Check out all episodes
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
Give us a one off donation