Having been both a trade show attendee and exhibitor for a wide range of industries like food and beverage, tourism, web design, and technology over the past 25 years, I’ve given out and collected my share of stress balls over the years. I’ve attended trade shows of all sizes - from small regional conferences to massive super shows with 50,000+ attendees spread over acres of exhibit space.

After stuffing my business card into thousands of lucite boxes and spending endless hours making 30-second product pitches, here’s what I’ve learned about how to prepare for trade shows and what to do to maximize your return on investment.

See the video on Youtube: https://www.youtube.com/watch?v=NPq0n7VbPWA

Read the article on our blog: https://www.proposify.biz/blog/tips-generate-leads-conferences-trade-shows