Building African Brands

Using consistency for improved brand recognition


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Are you conscious about the need to be consistent with  you brand colours, logo, fonts and the other elements that make up your visual brand?

It takes 5-7 impressions for a person to remember your brand which means that you need to be consistent. 

Do you use a brand manual or Social media templates to make it easier to be consistent with your visual brand?

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Building African BrandsBy Anesu-Tendesai Chikumba