In today’s episode I’m going to be talking about using your content as a course lead-in, and, yes, even if you are not a course creator you can still use most of the tips I’m going to talk about.

Topics discussed in this episode:

* The fallacy of the content runway and how far ahead Britney thinks you should plan

* When you need to start your content runway

* The importance of consistency in your content

* How to create an open loop in your content that leads to your offer or course

Quotables:

You need to know whether your audience is ready for a course. And for that, you need a really long, extended time period that you are using content to lead them in.

Britney Gardner

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It’s really good to do a visibility push. But if you immediately follow that up by not touching your platform for three weeks, it’s not doing you any favors.

Britney Gardner

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Don’t feel like being repetitive is a problem. Being repetitive actually shares with people that your brand promise remains the same, that you are consistent, that you know what you’re talking about and you’re willing to shout it from the rooftops.

Britney Gardner

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You want to make your audience realize that all the things that they have tried to solve their problem haven’t worked for a reason. What is that reason? That is what your content needs to address.

Britney Gardner

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Remember that being repetitive with your content is necessary.

Britney Gardner