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Using Content for Personal SEO + Personal Branding #206
If you’re feeling frustrated because you’re not ranking higher in search engines, then this episode is for you! SEO for your personal name? Yes, it’s a thing! Here’s how to do it:
“Don’t let a Googling surprise happen to you.”
I was at CEX a few months ago when I got a surprise. They gave us name tags with our name and a QR code on it that led to a Google search results page for our name. When I Googled my name, I was shocked to see that I didn’t come up first. In fact, I wasn’t even in the top three. Someone else with a similar name had taken my spot. This made me realize that I needed to work on my personal SEO. I needed to make sure that I was coming up first when people searched for me. I started by making sure that all my social profiles had the same picture and bio. I also worked on getting some quality backlinks. I made sure that any time I was mentioned in an article or podcast it linked to my website, not my social profiles.Here’s a breakdown of what is covered:[00:00:06] – Have you googled yourself recently.[00:01:17] – Keyword seo vs personal SEO.[00:03:15] – How to rank for your name.[00:04:06] – Common names and google results.[00:09:46] – Three things to boost your personal seo.[00:13:25] – Your about page.
Topics discussed in this episode:
* Knowing the difference between keyword SEO and personal SEO* How to get found online when you have a common name* Three types of content that will level up your personal SEO
Quotables:
As a business owner or entrepreneur, whether you are running a business with 100 people or a micro business, googling yourself is something you need to be doing. – Britney GardnerClick To Tweet
Googling yourself is not vanity but actually a business activity. – Britney GardnerClick To Tweet
If you have a common name, make sure that you overwhelm other mentions of your name. – Britney GardnerClick To Tweet
You want to ensure you have accounts on different social platforms, but you don’t have to spend much time on them. You just want a presence. – Britney GardnerClick To Tweet
Allow the search engines to connect the dots about who you are, what you stand for,
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If you’re feeling frustrated because you’re not ranking higher in search engines, then this episode is for you! SEO for your personal name? Yes, it’s a thing! Here’s how to do it:
“Don’t let a Googling surprise happen to you.”
I was at CEX a few months ago when I got a surprise. They gave us name tags with our name and a QR code on it that led to a Google search results page for our name. When I Googled my name, I was shocked to see that I didn’t come up first. In fact, I wasn’t even in the top three. Someone else with a similar name had taken my spot. This made me realize that I needed to work on my personal SEO. I needed to make sure that I was coming up first when people searched for me. I started by making sure that all my social profiles had the same picture and bio. I also worked on getting some quality backlinks. I made sure that any time I was mentioned in an article or podcast it linked to my website, not my social profiles.Here’s a breakdown of what is covered:[00:00:06] – Have you googled yourself recently.[00:01:17] – Keyword seo vs personal SEO.[00:03:15] – How to rank for your name.[00:04:06] – Common names and google results.[00:09:46] – Three things to boost your personal seo.[00:13:25] – Your about page.
Topics discussed in this episode:
* Knowing the difference between keyword SEO and personal SEO* How to get found online when you have a common name* Three types of content that will level up your personal SEO
Quotables:
As a business owner or entrepreneur, whether you are running a business with 100 people or a micro business, googling yourself is something you need to be doing. – Britney GardnerClick To Tweet
Googling yourself is not vanity but actually a business activity. – Britney GardnerClick To Tweet
If you have a common name, make sure that you overwhelm other mentions of your name. – Britney GardnerClick To Tweet
You want to ensure you have accounts on different social platforms, but you don’t have to spend much time on them. You just want a presence. – Britney GardnerClick To Tweet
Allow the search engines to connect the dots about who you are, what you stand for,