For more detailed show notes, visit https://www.skyrocketradio.com/podcast/using-contests-to-boost-your-website-traffic.

Online contests are a great way to keep visitors returning to your website to engage with your station brand experience. Frequently touching your station builds loyalty and can turn the average visitor into a fan.  Tracking those visitor numbers provides valuable data to show existing and potential online advertisers. So, contests can be a powerful tool for meeting your online marketing goals and increasing your online revenue.

Here are some best practices to keep in mind for your website contests.

1. Always Have at Least One Active Contest

2. Build Contests Around Sponsors When Possible

3. Include Reasons for Entrants to Return/Register Often

4. Limit your Contest Questions

5. Provide a Way for Entrants to Sign Up for your Newsletter

6. Properly Define the Rules

7. Properly Promote Your Contests

8. Properly Track Visitors

A contest may not be the most obvious way to generate traffic to your website, but the results may surprise you. Just be sure to invest time and effort into making your contests more engaging. The more engaging your contests are, the more traffic they will bring.

Need a platform that will effectively allow you to provide engaging contests.  Reach out to us.