How do serve your mission, your visitors and keep the lights on? That’s a question that nonprofit leaders in the cultural and museum fields ask themselves every day and is all in a day’s work for Colleen Dilenschneider, today’s guest on PreserveCast. Colleen provides data and analysis to inform the evolution of visitor-serving organizations so that they may optimize mission execution and financial sustainability. I’ve been following Colleen’s blog for many years – and have always found her analysis to be some of the very best out there for visitor serving organizations – a voice I knew I wanted to bring to our growing PreserveCast audience.