As CEO and Founder of the higher ed consulting firm, Gray Associates, Bob Atkins has pioneered the use of rigorous research, data analytics, and advanced analytical techniques to help colleges and universities make smarter decisions. Just as COVID-19 has disrupted our personal lives, it has also changed the context in which our institutions reside. According to Atkins, real time data is needed now more than ever just so we can understand what is happening on a local level and make good decisions about how to respond to a rapidly shifting context. Listen to hear Bob’s take on what data need to be on every college’s radar and how to use it to make sure your institution is still standing post-pandemic. To learn more about Bob’s work, see here: www.grayassociates.com