Marketing automation, social media management, content management, CRM, advertising, DAM, video, SEO. There are over 10,000 different marketing, sales and ad solutions available to marketers and sellers. Many organizations have redundant or underutilized marketing tools, and some don't even know what their MarTech stack looks like. Whether you're part of marketing operations at a large enterprise or running a small business, you need to think critically about the tools you're using in your campaigns. In this week's episode, Sheryl Schultz of CabinetM joins Matt to discuss how important it is to identify, organize and streamline your MarTech tools.

Sheryl Schultz is the President of CabinetM an organization that helps modern marketing teams build, manage and optimize their marketing technology stacks in a rapidly transforming digital marketing environment. Sheryl holds a B.A. in English from SUNY Albany.