You may or may not have heard the phrase "data is the new oil," but it's true that data collection and analysis has made sweeps through the e-commerce and business industries as a key component of effective advertising. Using data from social media, cookies on browsers, and location data, it's possible to predict what consumers are interested in and when they're likely to make a purchase. The best part is, you don't even need special training or a degree in Artificial Intelligence to use this data. Join us this episode as we unpack some data from the jewelry industry to make measurable and verifiable predictions about what we're likely to see within the next quarter, year, and beyond.

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