Susan Tatum visits with James Robert Lay, CEO of Digital Growth Institute to discuss growth in the digital space through diagnosis of your key specialization and focus factors.

Many businesses get caught in the trap of the "operating mode of doing" without the realization that this spirals them into a very dangerous place.

James talks about how a business that wants to build deep level expertise must develop a specialization and focus on a niche as their only path forward in a heavily commoditized world.