Stop the Noise

Stewart Gandolf built a hugely successful digital marketing agency for healthcare companies using SEO and PPC ads. His company is currently planning for a pivot, so Stewart takes some time to reflect with Susan on how he would build a digital marketing agency today now that he’s reached the buyout stage.

Lead generation is just a small part of the work agency owners need to do to produce steady, lasting business growth. In today’s conversation, Susan and Joe Pope discuss how marketing agencies can build their own marketing pipelines designed with long-term growth in mind.

More companies are out there creating more content, but instead of informing consumers, it’s simply overwhelming them. Mike Sweeney shares 5 content-driven marketing strategies that will help companies cut through the noise and reclaim their customers’ attention.

The jump from $1 million to $5 million in revenue isn’t simply a case of luck or hard work. Set aside the idea that you simply need to hustle harder, and listen to business advisor Brad Farris as he shares his strategic plan for how agency owners can  move into the next phase of their business.

For more traditional industries like manufacturing that have traditionally relied on trade shows or face-to-face conversations, moving to digital marketing was always a low priority, says Jeff White. But the COVID-19 pandemic created a huge shift in the marketing space, and B2B businesses have had to follow suit.

Marketing agencies, consulting firms, subject matter experts are all in the business of providing ideas. In this episode, Susan Tatum talks with Patrick Dodge, CEO at Creative Marketing, about how to help clients, partners and prospects through chaotic times with creative, actionable ideas to solve big challenges.

Corporations are destined to fail when they lose their ability to change, says author Joseph Jaffe in his 2018 book, Born to Suck. And 2020 is proving him right. In this episode, Susan Tatum picks Joseph’s brain on business survival, growth, the entrepreneurial advantage and how to be ready to move fast as the economy opens up - or doesn’t.

For all the terrible challenges business owners face in 2020, there is actually some good. If we approach this right, many firms will not simply survive but will come out stronger because of it. In this episode Susan Tatum talks with Ben Lack, CEO of Interrupt Media, about the opportunities to focus, to become essential to our clients and to strengthen the bond with those we love.

Susan Tatum interviews Matthew Willcox, author and founder of behavioral insights consultancy, The Business of Choice, to learn more about what has changed and what has stayed the same.

Chairman and CEO of DNA Behavior, Hugh Massie, sheds light on the truth about how behaviors, as hard-wired in our DNAs, tend to dictate how we react in different situations. Hugh puts that in the context of how we manage money, build businesses, develop relationships with clients, and lead better.