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Stop the Noise
Stop the Noise episodes
- Digital Marketing for Doctors, Hospitals, & Healthcare ServicesStewart Gandolf built a hugely successful digital marketing agency for healthcare companies using SEO and PPC ads. His company is currently planning for a pivot, so Stewart takes some time to reflect with Susan on how he would build a digital marketing agency today now that he’s reached the buyout stage.31 min
- How to Plan for Long-term Marketing Agency GrowthLead generation is just a small part of the work agency owners need to do to produce steady, lasting business growth. In today’s conversation, Susan and Joe Pope discuss how marketing agencies can build their own marketing pipelines designed with long-term growth in mind.28 min
- 5 Key Steps of Content-Driven MarketingMore companies are out there creating more content, but instead of informing consumers, it’s simply overwhelming them. Mike Sweeney shares 5 content-driven marketing strategies that will help companies cut through the noise and reclaim their customers’ attention.28 min
- How Marketing Agencies Can Break Past the $1 Million Revenue BarrierThe jump from $1 million to $5 million in revenue isn’t simply a case of luck or hard work. Set aside the idea that you simply need to hustle harder, and listen to business advisor Brad Farris as he shares his strategic plan for how agency owners can move into the next phase of their business.23 min
- Manufacturing’s Move Into Digital MarketingFor more traditional industries like manufacturing that have traditionally relied on trade shows or face-to-face conversations, moving to digital marketing was always a low priority, says Jeff White. But the COVID-19 pandemic created a huge shift in the marketing space, and B2B businesses have had to follow suit.22 min
- Actionable Ideas Are Welcome In Any ClimateMarketing agencies, consulting firms, subject matter experts are all in the business of providing ideas. In this episode, Susan Tatum talks with Patrick Dodge, CEO at Creative Marketing, about how to help clients, partners and prospects through chaotic times with creative, actionable ideas to solve big challenges.20 min
- Survival Mode is Nothing NewCorporations are destined to fail when they lose their ability to change, says author Joseph Jaffe in his 2018 book, Born to Suck. And 2020 is proving him right. In this episode, Susan Tatum picks Joseph’s brain on business survival, growth, the entrepreneurial advantage and how to be ready to move fast as the economy opens up - or doesn’t.22 min
- A Silver Lining Inside This CloudFor all the terrible challenges business owners face in 2020, there is actually some good. If we approach this right, many firms will not simply survive but will come out stronger because of it. In this episode Susan Tatum talks with Ben Lack, CEO of Interrupt Media, about the opportunities to focus, to become essential to our clients and to strengthen the bond with those we love.24 min
- How Human Nature Affects Buyers’ ChoicesSusan Tatum interviews Matthew Willcox, author and founder of behavioral insights consultancy, The Business of Choice, to learn more about what has changed and what has stayed the same.27 min
- How Our Behavior DNA Dictates Our Financial Decisions With Hugh MassieChairman and CEO of DNA Behavior, Hugh Massie, sheds light on the truth about how behaviors, as hard-wired in our DNAs, tend to dictate how we react in different situations. Hugh puts that in the context of how we manage money, build businesses, develop relationships with clients, and lead better.20 min
About Stop the Noise
From the publisher's feed
It’s hard for your message to be heard when there’s noise coming from all directions. So how do you cut through all the noise and make sure that you’re able to get through to the people who matter most?
This is Stop The Noise, the podcast that's all about inspiring business owners and experts to make a bigger impact in their niche by rising above the noise and differentiating themselves. Focus on not doing everything for everybody but on doing a few things for the right people, so your business can maximize its potential for excellence!
Leading you on the path to building stronger business relationships are Susan Tatum and Mindi Rosser of The Conversion Company. The Conversion Company is a consulting firm that builds strategic programs that allow companies to maximize their use of the functionality of LinkedIn. Through this program, companies can expect to build new business connections that can be nurtured into clientele.
The Conversion Company was born out of Susan's observation that social media has fundamentally shifted the way businesses work. In a space like LinkedIn, for example, there might be a lot of noise, but there are ways to leverage the systems in place to allow your business to grow. Mindi, on the other hand, is the "Millennial" piece of The Conversion Company's equation. Joining the company in 2014, Mindi emphasizes trust and authenticity, especially in the way they treat clients. Being a digital native, she witnessed just how much mass communication has transformed from a young age.
Each episode of Stop The Noise features a guest who is uniquely qualified to speak about finding ways to focus your business. Indeed, focus is the first step of building and managing a successful business, and each guest gets to the heart of that problem in their own way. Focus is what allows one to act truly human instead of functioning like a machine. Finding your real, authentic focus also allows you to be relevant to your audience because you can take the time to get to know them, and in turn, they will take the time to get to know you.
Making that huge leap into differentiation isn't easy. Each guest has their own story to tell: firsts, lasts, big successes, and huge disappointments. Cutting through the noise can be a complicated proposition, but it's worthwhile. If you want your business to make it, you have to focus, carve out your niche and speak to your people.
Join Susan, Mindi, and their guests here on Stop The Noise, and as you hear their stories, be empowered to finally break through and step into the full potential of your business.