Stop the Noise

In this episode Susan Tatum sits down with Craig Hall, Founder of Marketing Wiz to discuss differentiation in the Wealth Management Space.

Craig shares his expertise and discusses the role of automation in branding a business, focusing through positioning, and a narrow targeting which leads to a more human interaction with your clients.

Technology is wonderful! But has it caused us to become too user focused?

In this episode Susan Tatum sits down with Dario Priolo, Founder and President of JK Research to discuss building your differentiation strategy through buyer focused marketing content.

Dario talks about how relevance is the key to gaining client trust and how the proliferation of ineffective marketing content is a result of technology driving marketing rather than customer interaction driving it.

Susan Tatum visits with James Robert Lay, CEO of Digital Growth Institute to discuss growth in the digital space through diagnosis of your key specialization and focus factors.

Many businesses get caught in the trap of the "operating mode of doing" without the realization that this spirals them into a very dangerous place.

James talks about how a business that wants to build deep level expertise must develop a specialization and focus on a niche as their only path forward in a heavily commoditized world.

Susan Tatum welcomes Ethan Beute, VP of Marketing at BombBomb and author of the book "Rehumanize your Business" to discuss the use of personalized videos to market your services.

In today's technological world the same old text based emails with the same old formats get lost in the clutter of message overload.  Personalized videos which engage with your customer or prospect in a human way lower the barriers and help you powerfully connect and  build a relationships. 

Listen to Ethan and how he is differentiating in a new and untapped fashion.

Susan Tatum visits with Henry Kaminski, the Brand Doctor.  Henry is a Brand Strategist That Ties Mindset, Strategy and Design All Together To Help Entrepreneurs Save time and money and Win More Business.

Curt Anderson is an eCommerce Consultant working relentlessly to help US manufacturers execute eCommerce strategies.

In this episode, Susan sits down with Curt to discuss:

1. Finding your passion and applying it to your strengths and core business

2. Seeking out what the market needs rather than what they want

3. Developing strategies in an eCommerce world that engage consumers and end users with proprietary products

4. Avoiding "Sacred Cowitis"...this is how we have always done it and we are not going to change"

Today's guest is Shawn Freeman, Founder & CEO of TWT Group, Inc.

Shawn is growth-minded, understands what it takes to grow a successful business and delivers tremendous results for his clients. Many people can talk the talk, but Shawn does it both.

TWT. Want to know what the letters mean? Tuesday. Wednesday. Thursday. Not really, it’s Trust. Wisdom. Technology. Why on Earth would an IT company put technology last? Because we understand that people, relationships and sharing knowledge are all more important parts of our job than the technology itself.

"When you come off as caring and confident, people intrinsically know that you know what you are talking about and that you care" 

So says Mike Saunders, The Authority Position Coach.  Mike has taken the concept of content marketing to the next level by stressing Authority Positioning in developing your brand.

In this podcast Mike will discuss the development of a strong personal brand through authority positioning.  He will lay out the need for authority positioning assets that will distinguish you from your competitors.

Companies need a proven marketing plan to increase revenues. In order to do that, they need higher returns on every marketing dollar they spend resulting in more clients, more profit and more impact!

In this episode Susan talks with Greg Linnemanstons, President of the Weidert Group, about his focus on marketing for complex B2B industries.

Greg shares:

• How the decision to focus has made his firm more relevant and valuable to his clients, to the point where he now regularly turns away business. He stresses the benefits of specialization to all of his clients.
• How to build confidence in the direction your business is going

As Greg says, “it's a lot easier to focus when you a deep authentic confidence in the direction that you're going and you can't have that until you've proved it”

In this episode we join Serenity Thompson, Managing Partner of A23 Advisors, a boutique consulting firm serving travel tech, hospitality, adtech, fintech and ecommerce companies.

Serenity shares her unique viewpoint on using controversy to differentiate, including:

• Why many companies shy away from controversy even when they shouldn’t.
• When and where to use controversy.
• How to turn a controversial stance into a conversation