Curt Anderson is an eCommerce Consultant working relentlessly to help US manufacturers execute eCommerce strategies.

In this episode, Susan sits down with Curt to discuss:

1. Finding your passion and applying it to your strengths and core business

2. Seeking out what the market needs rather than what they want

3. Developing strategies in an eCommerce world that engage consumers and end users with proprietary products

4. Avoiding "Sacred Cowitis"...this is how we have always done it and we are not going to change"