Stop the Noise

Just as there’s always a reason for everything that’s happening, there’s also a process for everything that we do. In business, the effectiveness and efficiency of a process can mean the difference between a six-digit company and a seven-digit company. The Founder of Processology, Michael Wilson, joins Susan Tatum to explain the impact and importance of being able to untangle your process in the correct places. Michael discusses the critical role of making a predictable process in scaling and maintaining a smooth operation. He also goes back to the basics, which is communication and talks about why and how it’s still a big factor even with today’s technology-driven environment.

If you believe that live videos can help yup our business game, scale your business, and create a wider network, then this episode will inspire you. Susan Tatum sits down with Nicole Sanchez, the Founder of Digital Rockstar, to talk about the advantages of going live to build greater relationships. Building trust by letting customers see “behind the curtains,” providing answers to customer questions in real time, and authentic, two-way interaction are some of its many returns. Nicole also shares advice for planning and practice along with understanding the things that may stop you from going live. What are you waiting for? Learn from Nicole on how to be more confident with your live videos and be an inspiration to many.

Business networking groups can be a huge boon to you and your business if you fall in with the right crowd and learn to communicate the way you need to. Otherwise, these groups can just end up being a waste of your time because they won't lead you where you need to go. The Founder of Collaberex, Jonathan Rosen, gets into what you need to look out for in business networking groups that you're looking to join. Getting into and participating in these groups can take a huge amount of effort, so make sure you're channeling your effort somewhere worthwhile. Join Susan Tatum, Mindi Rosser, and Jonathan in this episode to learn how to look for business networking groups that can and will suit your needs.

In this episode Susan Tatum sits down with Lee Eisenstaedt, Founder of Leading with Courage Academy to discuss Leadership Development and it's impact on Differentiation

Discussion revolves around:

1. Developing a culture of leadership development

2. Nurturing Self-Awareness; seeing your strengths and your weaknesses

3. Asking the most important questions: How am I doing? What can I do better?

Listen to this episode and more like it by subscribing to Dare to Differentiate here!

In this episode Susan Tatum sits down with Robert Grossman, Managing Partner at Black Diamond Leadership to discuss High Performance Leadership.

Topics discussed include:

1. Building a more collaborative and empowered work environment

2. Transitioning Millenials into the new work environment model

3. Using High Performance Leadership to create an environment where workers can thrive and feel that they understand the organizational goals.

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In this episode Susan Tatum sits down with Josh Sweeney, CEO & Founder of EpicCulture to discuss Company Culture and its impact on organization success!

Josh discusses:

1. Culture's financial impact on the organization and the importance of measuring it

2. Competing for talent with a strong company and work environment

3. Managing risk involved with the shortage of talent in today's market

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Susan Tatum sits down with Eric Michrowski, CEO at Propulo Consulting to discuss his ideas around differentiation.

Eric's goal has always been differentiation by finding your specific niche and staking your claim.  This allows you to craft a very specific strategy you want to focus on.

Focusing on people and work design through process transformation.

In this episode Susan Tatum sits down with Adam Landrum CEO at Up&Up Agency.  Adam's company works with Colleges and Universities helping them develop their brand to attract more of the right kind of students that are a fit.

Adam discusses how being authentic to who you are helps to differentiate your brand and attract the right kind of customers.  The goal is to help clients become the best version of who they already are!

In this episode Susan Tatum sits down with Jim Hohl and Lucas Garvin, Co-Founders and Co-CEO's of The Thought Leaders Institute.

Jim and Lucas discuss their efforts at differentiation by utilizing the concept of addition by subtraction in carefully creating your ideal client persona and defining a very clear description of the exact kind of person you want to work with.

They discuss crafting your niche, writing effective copy and clearly systematizing your business for effective results and scale.

Differentiation can take on many forms and exclusivity in an industry or market can be a powerful differentiator.

In this episode Susan Tatum sits down with Jason Bland, Co-Founder of Custom Legal Marketing.  Jason talks about how using exclusivity helps his organization provide a deeper focus to clients and build a stronger marketing plan.