Ivery Boston is the Innovation and Insights Lead at the Miami Downtown Development Authority. Ivery develops, manages, and supports their implementation and innovations throughout Downtown Miami. The Miami DDA advocates, facilitates, plans, and executes business development, capital improvements, and communications strategies for the district.

Ivery has been an Insights Manager at multiple companies, including Indeed and Social Media Link, before joining the DDA. He was also a Proprietor and Researcher for Quickshots Research & Strategy. Ivery holds a bachelor’s degree in community and regional planning and corporate social responsibility from Temple University.

In this episode:

How can an organization brand a city? What digital strategies are successful in driving a city’s growth? Is Miami more than just fedoras and warm weather? Ivery Boston knows so and is here to tell you why.

Ivery Boston works to support and manage innovations in Downtown Miami and is passionate about spreading the word on all the great parts of the city. You might think it’s challenging to market and brand a well-known area, but Ivery and his team push the boundaries of innovation to show the rest of the country all Miami has to offer.

On this episode of Rally the Cause, Jeff Rum has a conversation with Ivery Boston, Innovation and Insights Lead at the Miami Downtown Development Authority. They discuss how Miami is evolving to push business growth, Miami’s strategies for maintaining success throughout the pandemic, leading marketing campaigns that work, and much more. Stay tuned!