A Brighter Web | Grow your business with digital marketing

Using Email Automation to Scale Your Business

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  • What are email automations?
    • Automated workflows that communicate with your audience
  • They're triggered based on pre-set criteria
  • Used in most email marketing platforms like Mailchimp & Active Campaign
  • Sometimes called a customer journey, because that's what they follow
  • Why use email automations?
    • Help you scale your work: setup one time and then optimize over time
  • They personalize the experience for your audience However, they can also get very complicated very quickly Forces you to think through what steps your audience takes
  • Create consistency so you're not having to constantly churn out content Nurtures your audience over time and warms them up to be a customer
  • How do you make the most out of email automations?
    • Don't overdo it. 
  • All automation should lead to human interaction. 
  • The "from" and "reply-to" are very important. If you have a "noreply" sending an email, just don't do it. I changed banks because of this.
  • Actually respond when people reach out.
  • Here’s a humorous example of that from a car dealership with massive amounts of clunky email automation.
    • Examples of email automations
      • Welcome series: these generate better results for later emails
  • Client onboarding: preemptively answer your clients questions
  • Audience milestones: those birthday emails are really effective; celebrate something
  • Reengagement series: pull uninterested people back in, or auto unsubscribe them
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    A Brighter Web | Grow your business with digital marketingBy GreenMellen
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