Harness the power of first-party data to ensure accurate consumer insights. Simon Beedell discusses the critical role of first-party data in avoiding incorrect assumptions about consumer identity. This session provides strategies for collecting and utilising first-party data effectively, emphasising its importance in creating personalised and meaningful marketing campaigns. Learn how to build trust with your audience by leveraging data responsibly and enhancing your understanding of consumer behaviour.

Speakers:

• Simon Beedell, Vice President, Client Development EMEA, Cint

Takeaways:

• The value of first-party data in understanding consumer identity.
• Strategies for avoiding incorrect assumptions in data analysis.
• Future trends in data-driven marketing and audience insights.

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